Campaign’s Media Faces to Watch 2026 – Sameeh Dawerji, Senior Media Executive, Mindshare Jordan, A WPP Media brand
Campaign’s Media Faces to Watch 2026 – Sameeh Dawerji, Senior Media Executive, Mindshare Jordan, A WPP Media brand
Age: 24
Country: Jordan
Nominated by Abdallah Sharbaji, Head of Strategy and Client Lead:
Sameeh joined WPP Media as a fresh graduate with the highest GPA in his class. What stood out immediately was not just academic excellence, but the way he thinks. He approaches media with structure and discipline. He does not execute tasks mechanically — he questions, analyzes, and validates before making decisions.
Within one year, he was promoted to Senior Media Planner. This progression reflects how quickly he elevated his presentation skills and, more importantly, how he translates data into business impact. His analysis goes beyond reporting performance; he connects media metrics to commercial outcomes in a way that clients understand and value.
A key milestone in his journey has been working closely with a client to develop a ROAS-driven performance model. He helped structure a framework integrating data analytics with real-time measurement and optimization. The outcome was a clear improvement in ROI and stronger alignment between media investment and sales results.
Sameeh operates with a clear principle: he needs to understand, analyze, and quantify before recommending action. This mindset builds confidence with clients, as his advice is consistently backed by logic and measurable evidence.
He represents the next generation of digital planners — comfortable in an AI-driven environment, performance-focused, and commercially aware. With continued exposure and larger responsibilities, he has strong potential to grow into a strategic performance lead within the business.
Career highlights
From day one, Sameeh stood out. Joining WPP Media as a fresh graduate with the highest GPA of his class, he brought dedication, professionalism, and an analytical sharpness beyond his years. His passion for digital media in the AI era is contagious. He doesn’t wait for change to happen — he anticipates it. A forward-thinking planner who ensures clients evolve with the industry rather than react to it. Promoted to Senior Media Planner within just one year, he elevated not only his presentation skills but the way data is interpreted and translated into business impact. His boldest move to date was partnering closely with a client to build a ROAS-driven model, integrating data analytics for real-time measurement and optimization. The result was a stronger sales performance and a tangible uplift in ROI. He doesn’t just report numbers — he makes them work.
Guiding principles
Sameeh lives by a simple yet powerful mindset: “I don’t just do — I understand, analyze, and quantify.” Curiosity fuels him. Every plan is dissected, every metric questioned, every assumption validated. This depth of thinking builds trust, because clients know his recommendations are never surface-level. They’re calculated, strategic, and value-driven.
Side hustle
When Sameeh isn’t deep-diving into dashboards and performance metrics, he’s deep into gaming universes. A true gaming advocate, he can walk you through the history of nearly every game ever created. Strategy, competition, evolution — whether in media or gaming, he thrives on mastering the system.
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