Campaign’s Media Faces to Watch 2026 – Rand Berri, Executive – Integrated Planning, UM MENAT

Campaign’s Media Faces to Watch 2026 – Rand Berri, Executive – Integrated Planning, UM MENAT

Age: 23

Country: Kuwait

Nominated by Nay Akl, Director – Integrated Planning:

I highly recommend Rand for this recognition because she is an exceptional media planning executive who brings structure, creativity, and precision to every campaign. In her role, I’ve seen her skillfully manage end-to-end campaign planning—ensuring smooth coordination between teams, timely execution, and accurate media placements. Her strong analytical skills and proactive approach help optimize performance and deliver impactful results. Rand’s dedication, reliability, and collaborative spirit make her an invaluable asset to our planning team

Career highlights

Marketing professional with over three years of experience across customer service, B2B sales and social media marketing, currently working within a leading media agency handling stc Kuwait. Over the past six months, I’ve been involved in media planning, campaign execution and influencer coordination for national campaigns. My commercial background allows me to approach media with a strong business mindset, balancing performance, brand and client objectives. I hold a Master’s degree in Marketing, combining academic depth with hands on industry execution.

Guiding principles

Strategy before execution. Data before assumptions. Creativity with purpose.

I believe impactful marketing happens at the intersection of insight, culture and measurable performance. Every campaign should tell a story, solve a problem and deliver results not just impressions.

Side hustle

Creative scriptwriter and content consultant, developing culturally relevant content and influencer concepts tailored to regional audiences.

Go back to main article: Campaign’s Media Faces to Watch 2026