Campaign’s Media Faces to Watch 2026 – Raja Abboud, Executive – Performance, Magna Global MENAT

Campaign’s Media Faces to Watch 2026 – Raja Abboud, Executive – Performance, Magna Global MENAT

Age: 26

Country: Saudi Arabia

Nominated by Jad Barakat, Associate Digital Director:

Raja showed great commitment and responsibility across clients, while being a team player, Raja is always thriving to deliver great accomplishments by adapting new techniques and pro-actively pushing clients to test different recommendations for improved results, he is always eager to learn and improve his expertise.

Career highlights

a Performance Executive at Magna MENA, specializing in executing and optimizing high-impact digital campaigns across multiple platforms, including programmatic advertising, paid social, Google Shopping, and Performance Max. I combine analytical expertise with strategic insight to transform data into meaningful performance improvements and actionable recommendations. With a strong focus on campaign execution, performance analysis, and cross-channel optimization, I deliver measurable growth and efficiency for clients across the Kingdom of Saudi Arabia. Through precision, and results-driven mindset, and continuous learning at Magna MENA, I try to be part of the future of performance marketing.

Guiding principles

Integrity, curiosity, and accountability: make decisions ethically and transparently. Data-driven mindset: use insights to inform strategy and performance. Continuous learning: adapt and improve with new knowledge. Collaboration: foster teamwork and shared outcomes. Client focus: deliver measurable impact and excellence.

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