Campaign’s Media Faces to Watch 2026 – Omar Saab, Senior Executive – Performance, Magna Global MENAT

Campaign’s Media Faces to Watch 2026 – Omar Saab, Senior Executive – Performance, Magna Global MENAT

Age: 27

Country: Lebanon

Nominated by Ahmed Abayazeed, Head of Performance:

Omar is a primary driver of operational excellence within our most technically sophisticated performance unit. He has been pivotal in the successful deployment of regional benchmarks, serving as the lead practitioner for our most advanced optimization frameworks. A master of adoption, Omar was the first to operationalize our new ways of working, subsequently scaling that expertise to upskill the broader team. His ability to navigate complex transitions with autonomy and precision makes him an indispensable anchor. Omar doesn’t just follow a roadmap; he is the specialist who ensures its success and reliability at the highest level.

Career highlights

Performance marketer with 5+ years of experience leading full-funnel strategy and execution across paid social and paid search. Delivered measurable growth across key categories including automotive, F&B, and hospitality. Recognized for building structured optimization frameworks, setting clear execution standards, and turning performance insights into scalable action plans. Experienced in mentoring teams and working with data and creative teams to improve reporting and automate workflows.

Guiding principles

Marketing should be memorable and measurable. Strategy sets direction; creative earns the click; consistency builds trust. I focus on growth by keeping the message sharp, the offer clear, and the funnel aligned, then test, learn, and scale what works to drive sustainable growth.

Side hustle

Staying active: basketball, regular training, and nature trips to unplug and reset. Less screen time, more movement. So I return with better focus and energy.

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