Campaign’s Media Faces to Watch 2026 – Nada Abdelzaher, Media Executive, Starcom

Campaign’s Media Faces to Watch 2026 – Nada Abdelzaher, Media Executive, Starcom

Age: 26

Country: Egypt

Nominated by Mayar El Zanaty, Senior Media Manager

Nada is a rising star who embodies passion, drive, and relentless ambition. She began her career as an Operations Executive, quickly establishing herself as a powerhouse—mastering operations before expanding her impact far beyond her initial scope. Today, she is a well-rounded TV and digital planner, confidently delivering for her market while also supporting other MEA markets. Her go-getter mindset and “figure it out” attitude truly set her apart. Always the first to raise her hand to support those around her, Nada brings energy and commitment to everything she does. She is truly one to watch.

Career highlights

I started my journey at Publicis Groupe as an Operations employee, focused on financial processes, supplier coordination, and media execution flow. This foundation built my knowledge in budgeting, reconciliations, spot bookings, and campaign operations. Being part of Starcom helped me build structure, accuracy, and attention to detail while working on large scale clients and complex campaigns.

Today, I am a Media Executive, handling both media planning and performance. I build strategic media plans, manage campaign setups and optimizations, and ensure smooth launches. Combining my operational background and planning expertise allows me to deliver well-structured and efficient campaigns.

Guiding principles

I believe that a strong operational foundation creates better planners and performance managers. Clear communication and proactive follow-up are key to delivering seamless campaigns. I am committed to continuous learning and always aim to improve processes to ensure efficiency, accuracy, and strong outcomes.

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