Campaign’s Media Faces to Watch 2026 – Mohamad Kassem, Executive – Technology & Activation Group, Publicis Media
Campaign’s Media Faces to Watch 2026 – Mohamad Kassem, Executive – Technology & Activation Group, Publicis Media
Age: 27
Country: Lebanon
Nominated by Mia Saloumi, Manager – Technology & Activation Group:
Mohamad is an exceptional team player whose performance consistently exceeds expectations. He combines strategic thinking with precise execution, managing accounts with significant impact while building trust across teams and stakeholders. Proactive, reliable, and solution-focused, he drives improvements in processes, communication, and overall efficiency. By setting high standards in every task, Mohamad motivates those around him, inspiring through guidance, mentorship, and accountability. His ability to balance hands-on support with strategic oversight, deliver tangible results, and elevate team performance demonstrates his influence and potential, positioning him as a professional poised to grow into a true leadership role.
Career highlights
Throughout my journey at Publicis, I have grown in an environment that consistently challenges me to advance both professionally and personally. I focused on building strong foundations, enhancing my technical knowledge while learning to navigate complex workflows and stakeholder communication, which allowed me to contribute meaningfully to account management within the Global team. Beyond my own growth, I place great value on teamwork and naturally lean into collaboration. I strive to be someone my colleagues can rely on by supporting tight deadlines, clarifying processes, and helping colleagues quickly adapt to team workflows and expectations.
Guiding principles
Curiosity & Positivity – I stay curious by exploring new approaches and seeking understanding beyond the obvious. Combined with optimism, this mindset turns challenges into lessons, sparks fresh ideas, and encourages collaboration, creating moments where both personal growth and team impact naturally flourish.
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