Campaign’s Media Faces to Watch 2026 – Alessandro Bettolini, Executive Experience Design, Performics
Campaign’s Media Faces to Watch 2026 – Alessandro Bettolini, Executive Experience Design, Performics
Age: 26
Country: United Arab Emirates
Nominated by Nigel Keelson-Anfu, Head of Experience Design
Alessandro brings energy, intention, and heart into everything he does. Incredibly smart and well-spoken, with quick wit and subtle sarcasm that lightens the most demanding situations.
Proudly Italian and passionate about cars, Alessandro treats his work like a finely tuned machine, with meticulous attention and an obsession with performance. Whether refining a strategy, shaping a pitch narrative, or exploring technologies, Alessandro approaches every challenge with precision and creativity. Balancing strategic thinking and remaining hands-on, he consistently holds himself to the highest standards. No matter the pressure, you can always count on him, adding a dash of humor and positive presence.
Career highlights
As an Experience Design Executive, I blend analytical thinking with creative problem solving to build digital experiences that truly perform. With a background in strategy, insights, and social media, I approach SEO beyond rankings, focusing on consumer behavior, intent, and out of the box solutions.
I’ve contributed to multiple pitch wins, shaping SEO strategies and supporting AI-driven narratives that connect innovation with real audience needs. My super skill? Well, that would be translating complex data into clear opportunities and actionable growth plans that resonate with everyone.
Guiding principles
No politics, no noise, I like to operate with transparency and strategic creativity. I prioritize efficiency, stay calm under pressure, and remain open to new perspectives. Competence is my baseline; excellence is the expectation.
Side hustle
My side hustle is an automotive poster business inspired by my lifelong passion for driving and motorsports. When I’m not in the garage wrenching on project cars or exploring off-road trails, I channel my love for automotive culture into creating unique digital car art.
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