Campaign’s Media Faces to Watch 2026 – Aleena Amir, Media Manager, Starcom
Campaign’s Media Faces to Watch 2026 – Aleena Amir, Media Manager, Starcom
Age: 27
Country: Saudi Arabia
Nominated by Mostafa Amer, Media Director
Aleena is an exceptional media manager with the talent and potential to grow into a future industry leader. Adaptable to diverse client needs, she consistently tailors strategies that balance brand objectives with commercial outcomes. A strategic thinker, she leads cross‑channel planning and activations with clarity and precision, ensuring cohesive execution across platforms. Her relentless focus on maximising ROI drives measurable improvements for clients and informs data‑driven optimizations. Beyond delivery, she mentors junior colleagues and fosters collaboration across teams. Her combination of strategic vision, operational excellence and client obsession makes her an outstanding candidate for Campaign Middle East’s Faces to Watch.
Career highlights
Aleena Amir is a media professional with experience across Pakistan, Qatar, and Saudi Arabia. She began her career at Starcom Pakistan, working on major campaigns for brands such as Samsung and Nestlé Pakistan, including a global-first campaign launch for Nestlé Pure Life.
She then joined WPP Qatar, contributing to the Qatar Airways global account across Eastern markets and Africa, within a highly performance-focused and outcome-based planning environment.
Currently at Starcom Saudi Arabia, Aleena plays a key role in leading integrated media for McDonald’s KSA, supporting large-scale launches, always-on strategies, and sustained business growth both locally and globally.
Guiding principles
Her guiding principles are to approach every challenge with curiosity and ownership, turning complexity into clarity to deliver outcomes that make a real impact. She wants to spark creative ideas, inspire those around her, and nurture strong, collaborative relationships that create lasting value
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