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Type of agency
Gaming & Esports Agency, PR Agency
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Head office
Dubai
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Number of staff
400+
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Year founded
30 years ago in MENAT; established 2024 through the merger of BCW & H&K
AGENCY BIO
Burson, a global communications leader established in 2024, draws on a long and successful history in the MENAT region through the merger of WPP’s BCW and Hill & Knowlton. Our collective of more than 400 creative problem-solvers offers C-Suite solutions with a critical client-side perspective, blending earned-first creative power and cultural understanding to build resonant brands.
Services: Reputation management, brand building, earned media strategy and relations, creative content and engagement strategy, executive visibility and strategic advisory, crisis communications and issues management, influencer marketing, product launches and campaigns, sports and entertainment marketing, corporate, internal and policy communications, stakeholder and key opinion leader strategy, community engagement, government relations, design and content production, predictive data intelligence, research and behavioural science, cognitive and generative AI applications, business transformation, geopolitical risk consulting, sustainability communications and strategy
Tech Partners: WPP Open: the AI platform for marketing | WPP
Awards: PRCA Mena Young Lions PR Competition at Cannes 2025, 11 MEPRA Awards 2024, Athar Awards 2024, EMEA IN2 SABRE Award, PRCA MENA Awards 2024
Leadership Panel

Fouad Bou Mansour
Chief Executive Officer – MENAT

Robin Heymann
Managing Director – Sports, Gaming & Entertainment

Sam Buckett
Director – Sports & Entertainment

James Motley
Senior Consultant – Sports & Entertainment

William Tickell
Account Director – Sports & Entertainment



