Campaign’s Creative Faces to Watch 2026 – Youssef Mostafa, Senior Art Director, TBWA\RAAD
Campaign’s Creative Faces to Watch 2026 – Youssef Mostafa, Senior Art Director, TBWA\RAAD
Age: 26
Country: Saudi Arabia
Nominated by Rita Nasr, Group Creative Director:
Yousef shows real commitment and the kind of creative maturity you don’t often see this early. He approaches every brief as a problem to solve, not just something to execute, and he does it with confidence and sharp instinct. His ideas are culturally tuned in, grounded in social moments, and always crafted with precision.
He has been instrumental on Pladis, helping shape and strengthen the creative vision of the TBWA KSA office. Beyond the work, he is dependable, detail-focused, and consistently raises the standard for those around him. Yousef is not just delivering strong output; he is building a body of work that proves he belongs in 30 Under 30.
Career highlights
Youssef Mohamed is a Senior Creative Art Director with experience of more than 6 years delivering global and regional campaigns across the Middle East, including Egypt, Saudi Arabia, and the UAE. He has worked with leading brands such as Coca-Cola, Schweppes, Shell, Ferrari, McVitie’s, Biskrem, Ulker, Formula 1, the Ministry of Sport in Saudi Arabia, and Diriyah and many global brands and local governmental entities across the MENA region. His work spans brand films, integrated campaigns, and high-impact visual storytelling, combining strong conceptual thinking with elevated craft.
Guiding principles
Respect the audience’s intelligence. Build ideas rooted in human truth, not trends. Lead with clarity and empathy, and embrace new tools without losing the soul of storytelling.
Side hustle
An avid traveller with a deep interest in people and cultures. Passionate about experiencing new places firsthand, learning from local communities, and gaining perspectives that shape a broader understanding of the world beyond work.
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