Campaign’s Creative Faces to Watch 2026 – Yara Omar, Senior Account Manager, TBWA\RAAD
Campaign’s Creative Faces to Watch 2026 – Yara Omar, Senior Account Manager, TBWA\RAAD
Age: 28
Country: United Arab Emirates (UAE)
Nominated by Rama Zarafili, Account Director:
Yara is the kind of talent every agency aspires to have on their team: rare and impossible to overlook. She consistently elevates both the work and the people around her, bringing sharp strategic thinking, strong creative instinct, proactivity and a solution-driven ownership mindset that sets her apart, raising the bar on everything she touches. Her contributions are deliberate, impactful, and always in service of stronger outcomes.
Her energy fuels collaboration across disciplines and creates a tangible impact on team culture. She brings passion into every room and inspires those around her to raise their game.
Career highlights
I’m a Senior Account Manager with 7 years of advertising experience across industries and teams. While my specialisation is client servicing, my hands-on approach has made me comfortable across various spaces like strategy, social, and creative work. I care deeply about people: my clients, my teams, and the audiences we’re speaking to. My biggest achievement lies in the strong relationships I’ve built and bringing brand visions to life in a way that feels honest and insight-driven. I believe the best work doesn’t just deliver results; it resonates, sparks conversation, creates meaningful change, and is human at its core.
Guiding principles
My guiding principle is humanity, keeping people at the core of everything I do. In the age of AI, the one thing technology can’t replace is the human touch. I believe creativity is embedded within us, and when blended with an insightful strategy, it creates work that we’re truly proud of.
Side hustle
Writing has always been part of who I am, personally and professionally. It’s something I naturally return to and weave into everything I do.
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