Campaign’s Creative Faces to Watch 2026 – Shoug Alnassar, Strategy & Insight Executive, LEO
Campaign’s Creative Faces to Watch 2026 – Shoug Alnassar, Strategy & Insight Executive, LEO
Age: 24
Country: Saudi Arabia
Nominated by Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe MENAT:
Shouq stood out from day one in Pub Cubs, our internship program. Not because she was loud, but because she was insightful. She has that rare advantage of being a young Saudi woman who can read young Saudi consumers from the inside, then translate that instinct into clear strategy that teams can use. She listens, asks the right questions, and turns inputs into human insights with real cultural truth. On accounts like Arabian Oud, McDonald’s, NADEC, Samsung, and Floward, she has raised the quality of thinking and execution around youth. We hired her because she was a face to watch!
Career highlights
A Strategy & Insight executive at Leo Burnett KSA, working across consumer insights and campaign strategy for leading regional brands including Arabian Oud, McDonald’s, NADEC, Samsung, and Floward. She approaches strategy through a strong understanding of culture and human behavior, shaping insights into ideas that connect authentically with audiences. Recently selected as a Youth Champion representative for Publicis Groupe COOP at Athar Festival, she contributes to industry conversations shaping the future of youth engagement and marketing in the region.
Guiding principles
I believe in truly understanding people, not just reading data. Even when work feels challenging, I choose to love the process because that’s what shapes meaningful outcomes. I put people first, making sure they feel seen, understood, and genuinely cared for. I also welcome hard tasks as part of becoming better at what I do.
Side hustle
My friends and I are building an indie gaming company focused on psychological horror. We share a love for storytelling and creating unsettling, thought-provoking worlds that stay with players long after they finish the game. Instead of waiting for opportunity, we chose to build our own.
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