Campaign’s Creative Faces to Watch 2026 – Kholoud Koura, Creative Lead, Enigma
Campaign’s Creative Faces to Watch 2026 – Kholoud Koura, Creative Lead, Enigma
Age: 28
Country: United Arab Emirates (UAE)
Nominated by Goumi K, Creative Director:
Kholoud’s range as a creative is rare. She moves seamlessly between spatial design, concept development, and high-impact visual storytelling. What sets her apart is how she thinks, almost like an advertiser, always considering audience emotion and experience before aesthetics.
She sees beyond the brief, questioning deeper intent and pushing ideas further than expected. Her concepts are research-backed, persuasive, and often braver than anticipated, yet she brings people on board with clarity and conviction.
She is deeply inquisitive, constantly seeking new perspectives across disciplines. That curiosity pushes boundaries and strengthens her work. In my eyes, that is the mark of a true creative.
Career highlights
Kholoud Koura is Creative Lead at Enigma, known for turning ambitious ideas into buildable realities through detail-driven thinking and sharp problem-solving. She was the lead creative on the Netflix Red Sea celebration and played a key role in bringing Savvy to life as her first realised project. Passionate about evolving the creative process, she integrates AI into concept development and continuously rethinks how pitch decks are built and experienced. With a strong focus on objectives, budgets, and execution, she bridges creativity and production, ensuring every idea is impactful, achievable, and refined down to the smallest touchpoint.
Guiding principles
Kholoud believes the smoother the detail, the stronger the result. She approaches every project by staying close to the original objective, learning from those around her, and solving for real-world execution. For her, creativity is about constant evolution, always introducing something new, even in the smallest element.
Side hustle
Outside Enigma, Kholoud spends her time between the beach and her monthly book club, driven by a genuine love for reading. She also obsessively photographs everyday moments and develops photo series ideas purely for herself, creating a personal archive of things she finds beautiful.
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