Campaign’s Creative Faces to Watch 2026 – Harvey Johnston, Senior Social Marketing Executive, M+C Saatchi – Sport & Entertainment
Campaign’s Creative Faces to Watch 2026 – Harvey Johnston, Senior Social Marketing Executive, M+C Saatchi – Sport & Entertainment
Age: 24
Country: United Arab Emirates (UAE)
Nominated by Ahmed Moghazy, Social & Content Director:
Harvey has been a standout talent since joining the Social team at M+C Saatchi Sport & Entertainment. From day one, he has shown exceptional growth, creativity, and a special eye for content, becoming a key contributor across major projects, including DP World Tour, Dubai 7s, and New Balance. He consistently brings strong thinking across briefing, ideation, and execution, supporting both on-ground activations and content delivery. What makes Harvey a true ‘Face to Watch’ is the pace of his development and the quality he brings to every project as one of the most promising young social and content talents in the region.
Career highlights
I’ve always been a huge sports fan, and that passion is what pulled me into sports social media. Turning something I care deeply about into a career has seen me work across brands and events like the DP World Tour, Dubai 7s and New Balance. I focus on creating content that feels authentic, community-led and relatable to a variety of audiences.
Guiding principles
I believe the best work comes from trusting your team to be the experts, bringing a positive attitude into every project, and creating an environment where ideas can evolve naturally. The creative process won’t always end where you expect – but more often than not, it leads to something better.
Side hustle
Alongside strategy, I’m growing my passion for presenting, getting in front of the camera and telling sport stories with confidence and personality.
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