
Campaign’s Brand Faces to Watch 2025 – Aisha Al Awadhi, Senior Marketing Manager, Expo City Dubai
Age: 31
Nominated by Howaida Rabee, VP, Marketing: I am proud to recommend Aisha Ahmad, a Senior Marketing Manager in my team at Expo City Dubai. Aisha has been part of the Expo journey since 2019 and has played a vital role in marketing campaigns both before and during Expo 2020—driving awareness, building engagement, and contributing to record-breaking visitation. As part of Expo City Dubai, the living legacy of Expo 2020, Aisha has led creative strategies, campaign execution, and media planning to position the city as a destination to live, work, and experience. She was instrumental in launching our free zone authority and played a central role.
Career highlights
A marketing strategist passionate about crafting campaigns that connect and inspire. From Dubai’s biggest festivals to Expo 2020 and now Expo City Dubai, she left her mark in the city’s most memorable moments. Known for blending creativity with precision across digital marketing, advertising and events. Driven by purpose, curiosity, and a deep respect for the power of storytelling.
Guiding principles
If it doesn’t move people, it’s just content. Aim for bold, create with purpose, spark curiosity and let the work speak louder than the hype.
Side hustle
Exploring new cultures is how she stay curious. Travels to listen, learn and to understand the many ways people live, love and find joy in their corners of the world.
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