Campaign’s Brand Faces to Watch 2025 – Shatha Khalifa, Social Media and Influencer Marketing Manager, Dubai Safari Park

Campaign’s Brand Faces to Watch 2025 – Shatha Khalifa, Social Media and Influencer Marketing Manager, Dubai Safari Park

Age: 30

Nominated by Pansy Adel, Head of Marketing. 

Career highlights

Social Media Manager at Dubai Safari Park, leading digital transformation through bold storytelling and strategy. I’ve driven record engagement, launched high-impact influencer campaigns, and built a platform that champions education, conservation, and entertainment. Passionate about turning creative vision into measurable results and making brands unforgettable online.

Guiding principles

Purpose-driven storytelling: Every piece of content should serve a clear goal—whether to educate, inspire, or spark action.

Audience-first thinking: Content should resonate emotionally, add value, and feel tailored to the audience’s world.

Collaboration is key: The best campaigns are built through t

Side hustle

Baking is my creative outlet—I regularly bring homemade treats to the office, using it as a way to connect with colleagues and spark joy in the workplace. I also occasionally support friends and small businesses with social media advice, helping them build a stronger digital presence.

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