Campaign’s Brand Faces to Watch 2025 – Melissa Fomina, Marketing Assistant, Heriot-Watt University

Campaign’s Brand Faces to Watch 2025 – Melissa Fomina, Marketing Assistant, Heriot-Watt University

Age: 23

Nominated by Sophia Benmimoun, Marketing Manager:
Melissa has demonstrated outstanding contributions as a key member of the marketing team, showcasing exceptional efforts in collaborating with schools, faculty and students. Her dedication and creativity have brought forth content that is unique, impactful, and aligned with the university’s vision. Moreover, Melissa has consistently gone above and beyond by providing excellent support in covering events both on campus and abroad on social media which translated into impactful campaigns. Melissa’s achievements make her a perfect candidate for the 2025 Faces to Watch list!

Career highlights

Melissa’s career reflects growth, adaptability, and a passion for connection. After graduating with honors in Counseling Psychology, she transitioned into higher education during the pandemic, excelling in student engagement. In 2023, she joined Heriot-Watt University’s marketing team, contributing to events, campaigns, and social media. Melissa blends creativity with strategy, strengthening the university’s presence and showing her commitment to continuous growth.

Guiding principles

At the heart of my work is a belief in the power of collaboration, guided by understanding and purpose. Adaptable and open-minded, I ensure my work reflects real experiences, evolves with the times, and leaves a lasting impact.

Side hustle

I am a certified Group Exercise Instructor, Cycling Coach, and Personal Trainer. I freelance at top gyms, helping clients become the best version of themselves. I have also shared my thoughts on mental health in fitness on the radio and used my marketing knowledge to raise awareness of my work.

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