Campaign’s Brand Faces to Watch 2025 – Karen Lobo, Manager, DAMAC Properties

Campaign’s Brand Faces to Watch 2025 – Karen Lobo, Manager, DAMAC Properties

Age: 28

Nominated by Sanjiv Swain, Senior Vice President – Marketing:
It’s my pleasure to nominate Karen. She doesn’t just execute, she understands the nuances between brands and audiences. Karen has an intuitive grasp of when to lead a narrative and when to hold back, distinguishing meaningful conversations from noise. She thinks in systems, not just campaigns, connecting market forces to build lasting brand equity. The communications field needs more people like Karen who bring intellectual rigor alongside creative instinct. She deserves this recognition not because she checks boxes, but because she’s redefining what strategic brand communications can achieve.

Career highlights

A results-driven communications strategist with 7+ years of experience crafting impactful narratives for global leaders, government entities, and top-tier brands. I thrive on turning vision into visibility, whether building personal brands, executive communications, leading high-impact campaigns, or navigating crisis comms. With a blend of creativity and precision, I bring energy, strategy, and results to every project. From media wins to thought leadership, I shape stories that resonate and drive real-world impact.

Guiding principles

I believe strategic storytelling isn’t just about visibility, it’s about building trust, shaping perception, and driving meaningful connections. Every message I craft is rooted in clarity, creativity, and purpose, because great communication doesn’t just inform, it inspires.

Side hustle

My side hustle would be channelling my creativity into makeup, where colour meets confidence. From mastering glam looks to exploring skincare trends, it’s my personal playground for expression, artistry, and empowerment, all one brushstroke at a time.

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