Campaign’s Brand Faces to Watch 2025 – Cecilia Natalia Hage, Global PR & Communications Manager, CFI

Campaign’s Brand Faces to Watch 2025 – Cecilia Natalia Hage, Global PR & Communications Manager, CFI

Age: 31

Nominated by Salma El Saadany, Account Manager:
We have had the privilege of working closely with Cecilia across global campaigns, product launches, and executive positioning. Her strategic foresight, cultural intelligence, and instinctive leadership transform initiatives into exceptional outcomes. Cecilia excels in navigating and crafting compelling narratives that drive engagement. She inspires teams and consistently delivers results, making her a true brand force.

In a world where communication is key to shaping a brand’s success, Cecilia is much more than just a “brand voice”—she is a true brand force.

Career highlights

Cecilia Natalia Hage is an award-winning multilingual global communications leader with over a decade of experience across 9 countries and industries including finance, fashion, tech, and luxury. Currently heading global PR & communications at CFI across 15+ countries, she has previously led impactful campaigns for brands like Parrot, NBCUniversal, IHG, Burberry, and L’Oréal. A multilingual strategist, she holds degrees from McGill, Bocconi, and ESADE, and was named Best Commended Marketing Leader in the Middle East in 2023, bringing a bold, multicultural lens to brand storytelling worldwide.

Guiding principles

Blend cultural fluency with clear purpose. Approach every message with integrity, every audience with empathy, and every campaign with the belief that communication should not only inform but inspire.

Side hustle

Cecilia is an accomplished singer featured on Spotify, with a passion for travel and photography. She captures stories of culture and connection around the world, blending artistic expression with her global perspective.

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