Campaign’s PR Faces to Watch 2025 – Vanessa Lattouf, Account Executive, Memac Ogilvy
Campaign’s PR Faces to Watch 2025 – Vanessa Lattouf, Account Executive, Memac Ogilvy
Age: 25
Nominated by Saad Abu Touq, Managing Director :
Vanessa is a rising star whose dedication, hard work, and commitment to excellence make her an invaluable asset to our PR team. Her proactivity, keen attention to detail, and ability to build strong relationships with clients and colleagues set her apart. She consistently goes above and beyond, bringing a positive attitude and team spirit that make working with her a pleasure. Her passion for the industry is truly inspiring, and we are proud to have her on our team.
Career highlights
My journey in PR has been driven by a passion for storytelling, problem-solving, and creating meaningful brand experiences.
Moving to Ogilvy Dubai as a PR enthusiast, I have grown into a strategic communicator, orchestrating large-scale campaigns and high-profile events. From leading a mega influencer and media trip for Turkish Airlines to supporting regional events for global tech leader TCS—such as their participation in Formula E in Jeddah and their annual Sustainathon—I have worked with global brands to craft impactful narratives.
Throughout my career, I’ve managed media relations and influencer collaborations across diverse markets, transforming challenges into opportunities to drive engagement, spark conversations, and leave a lasting impact.
Guiding principles
Curiosity drives everything I do. I believe that asking questions, challenging norms, and embracing uncertainty lead to the best ideas. Growth comes from stepping outside of comfort zones. At the core of it all, doing good always leads to feeling good.
Side hustle
Pilates, barre, and strength training are my personal reset buttons, always accompanied by a great 70s or 80s playlist. Fitness is my way of staying balanced, focused, and energized—it’s not just about movement, but about mindset.
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