Campaign’s PR Faces to Watch 2025 – Victoria Saldungaray, Senior PR Account Executive, Umami Communications

Campaign’s PR Faces to Watch 2025 – Victoria Saldungaray, Senior PR Account Executive, Umami Communications

Age: 28

Nominated by Marjorie Chapas, Head of PR:
Victoria is a dynamic force within our team, radiating positivity and enthusiasm that uplifts those around her. Throughout her time at Umami, she has delivered great results for some of the region’s leading hospitality clients, securing top-tier coverage and valuable opportunities for her brands. Her creativity, exceptional client servicing skills, and empathetic approach make her an invaluable asset to our team, seamlessly balancing driving results with genuine care for her work and colleagues.

Career highlights

Victoria Saldungaray is a Senior PR Account Executive with over five years of experience in the UAE’s PR industry and a decade in Dubai. She has worked across F&B, hospitality, fashion, tech, and business, representing brands like La Petite Maison, Beefbar, bkry, Oakley, and Miss Lily’s. Two key milestones were securing an exclusive Bloomberg interview for La Petite Maison on its four-day workweek, generating 22 top-tier media placements, as well as securing the magazine cover of Caterer Middle East for bkry’s Founder, Kameel Rasyid. With a strong network and strategic approach, Victoria specialises in securing high-impact media coverage and shaping brand narratives across diverse industries.

Guiding principles

Victoria Saldungaray’s guiding principles are rooted in impactful storytelling, crafting compelling narratives that reflect each brand’s identity and evoke their passion. She thrives on adaptability, seamlessly working across industries and clients. With integrity and authenticity, she represents brands by ensuring their messaging aligns with their values and resonates with their audience.

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