Campaign’s PR Faces to Watch 2025 – Randa Bashir, Marketing & PR Manager, Assembly

Campaign’s PR Faces to Watch 2025 – Randa Bashir, Marketing & PR Manager, Assembly

Age: 30

Nominated by Mateen Agha, Head of SEO and Content:
A truly driven and rising personality, Randa brings a unique blend of creativity and versatility. With a diverse work background, she’s constantly evolving, bringing fresh perspectives to everything that she does. She is an expert at shaping narratives, with the determination and creativity to see her ideas through.

Career highlights

Born & raised in the UAE, my career started in Interior Design at Alsamadi Group, developing homegrown F&B concepts like Nablus & BigSmokeBurger, with my final project being Forever Rose Cafe. During Covid, I made a bold move and pivoted to marketing to focus on brand building. At Pottery Barn, I led influencer & e-commerce campaigns across MENA. At PureBorn (eco-baby products),  I grew partnerships through impactful PR & event initiatives, including the award-winning Baby Bump Day Spa with Cosmopolitan MENA. Now, at Assembly, I’m refining PR strategies that drive consumer behavior and amplify our story and work.

Guiding principles

Authenticity, creativity, and intention is what I focus on. Growth comes from taking on challenges and pushing past comfort. The road to greatness isn’t easy, but consistency and determination will always set you apart.

Side hustle

I don’t just build brand stories. I design them too. I still take on interior design and graphic design projects, but only the ones that excite me. Choosing my clients intentionally means every project feels personal, and every design-whether a brand identity or a physical space–tells a story worth seeing.

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