Campaign’s PR Faces to Watch 2025 – Numa Sayeda, Junior Account Executive, Cheil MEA

Campaign’s PR Faces to Watch 2025 – Numa Sayeda, Junior Account Executive, Cheil MEA

Age: 22

Nominated by Adeline Chew, Head of Brand Experience:
I proudly nominate Numa as one of the faces to watch in this rising industry. Though junior in position, she demonstrates exceptional client relationship management that belies her experience level. Her remarkable ability to anticipate client needs, coupled with her swift and strategic problem-solving skills, has consistently resulted in successful campaign deliveries. Numa’s proactive communication style, and dedication to exceeding client expectations make her an invaluable team member. Her natural talent for building and maintaining strong client relationships, while ensuring seamless project execution, marks her as a rising star in our industry.

Career highlights

I am a dynamic marketing professional with experience in social media management, influencer collaborations, and BTL activations. Currently a Junior Account Executive at Cheil MEA, I manage multi-market campaigns, digital strategies, and brand activations. Previously, at Means Design, I led influencer engagement and PR campaigns, securing media coverage and fostering key partnerships. With a Master’s in International Business Management with Marketing from Heriot-Watt University, I have executed successful brand campaigns and organized large-scale events. Achievements include placing 11th in the 2023 UAE Hackathon. Passionate about creative marketing, I thrive in fast-paced, dynamic environments.

Guiding principles

“Just keep swimming.” I’ve lived by this since I was young. Whether facing challenges in my career or personal life, I’ve learned obstacles are temporary. It’s not about avoiding them, but staying focused and moving forward. Over time, I’ve realized setbacks hold lessons. This mindset helps me navigate life, knowing I’ll reach the other side.

Side hustle

I don’t currently have a side hustle, as I’m focused on helping out where I can and continuously developing my skills in areas that interest me. I’m always learning and improving to take on new challenges.

Go back to main article: Campaign’s PR Faces to Watch 2025