Campaign’s PR Faces to Watch 2025 – Nikki Fajardo, Account Executive, KeenePR

Campaign’s PR Faces to Watch 2025 – Nikki Fajardo, Account Executive, KeenePR

Age: 27

Nominated by Ellie Keene, Founder & CEO:
Nikki has impressed me since she started at the end of 2024. Starting a new agency can be daunting, especially a small one where everyone has a close bond. Mix that in with joining for festive season – a notoriously busy time in PR & it has the ability to be tricky. Nikki got stuck in, asked questions, took on challenges and impressed from the start and it is something the team are very grateful for. She is a team player and I cannot wait to watch her spread her wings and grow with KeenePR.

Career highlights

Nikki started at KeenePR, at the end of 2024 and has impressed with her PR knowledge and ability to get stuck in. We are a very informal, fun agency and focus on pushing each other to grow with the company – the idea is to manage your own workload and be a team player when it comes to client servicing. Nikki was thrown in at the deep end during the busiest time of year – festive 2024 and really impressed with her confidence, enthusiasm at taking on anything that came her way and passion for PR. She is a little ray of sunshine in the office and has the potential to grow with the agency.

Guiding principles

Passionate

Enthusiastic

Organised

Friendly

A team player

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