Campaign’s PR Faces to Watch 2025 – Kiran Arshad, Account Manager, MSL Group ME

Campaign’s PR Faces to Watch 2025 – Kiran Arshad, Account Manager, MSL Group ME

Age: 29

Nominated by MacLean Brodie, Chief Executive Officer:
Kiran is among the next generation of our agency leaders. Sharp, agile, but most importantly curious, she has spent the last 18 months handling one of MSL’s most important global accounts with grace, hard work, and a passion that is really putting Riyadh at the center of a global story. As our designated strategy hand in KSA, we are focused on training and further developing critical skills so she can lead the conversations that matter!

Career highlights

During university, I prioritized gaining real-world experience, taking on internships that immersed me in the fast-paced world of PR. From media relations to communication strategies across consumer, tech, and corporate sectors, each opportunity deepened my expertise and shaped my approach to storytelling. Now at MSL, I’ve found the perfect place to thrive: pushing boundaries, shaping narratives, sparking conversations, and challenging perceptions. I’m passionate about work that not only delivers results but also drives meaningful conversations with lasting impact, ensuring brands connect with audiences in a way that truly resonates.

Guiding principles

My principles stem from how my parents raised me to lead with honesty, empathy, and adaptability. They taught me that authenticity isn’t just a virtue but a strength, and it’s a value I bring into my work every day. Lucky for me, it aligns perfectly with PR, where building trust and real connections is at the heart of what we do.

Side hustle

With experience in digital marketing and social media, I occasionally help friends and family refine their digital strategies. Beyond that, I’m obsessed with decluttering and am gearing up to build a brand that lets me share the same sense of clarity and peace with others.

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