Campaign’s PR Faces to Watch 2025 – Hala Kassab, Senior Executive, Weber Shandwick Abu Dhabi

Campaign’s PR Faces to Watch 2025 – Hala Kassab, Senior Executive, Weber Shandwick Abu Dhabi

Age: 28

Nominated by Reem Diab, Director – Client Experience:
I’m pleased to endorse Hala Kassab for Campaign Middle East’s Faces to Watch 2025. Hala is a fast learner with an unmatched passion for PR. Her eagerness to embrace new challenges and her proactive approach make her a standout in the industry. She thrives on growth, always seeking opportunities to learn and improve. Hala’s dedication to excellence, coupled with her unwavering support for her team, ensures that she consistently exceeds expectations. She’s never shied to ask the necessary questions, positioning herself as a trusted and reliable force in any project she undertakes. A true rising star!

Career highlights

Hala began her journey as a nutritionist, but fate led her into the dynamic world of PR—and she never looked back. What started as a challenge became a true passion and she thrived, rising to her role as a Senior Executive at Weber Shandwick Abu Dhabi. Today, Hala manages high-profile clients like Saadiyat Island and Yas Island Abu Dhabi, and she plays a key role in the 2025 opening of the teamLab Phenomena. In a short period, Hala carved her place, earning the trust of clients and colleagues alike—not just for her expertise, but for her infectious positivity.

Guiding principles

Being a digital content creator gave me an edge to understand how brands connect with consumers. I built a online community, sharing makeup tips, style inspiration and authentic moments. Turning creativity into influence, and passion into opportunity—led me to major campaigns and becoming a face for Maybelline New York.

Side hustle

Being a content creator allowed me to build a vibrant online community, connecting with my audience through makeup tips, style inspiration, and authentic moments. I transformed my creativity into influence, turning passion into opportunity. My dedication led me to major campaigns and becoming a face for Maybelline New York.

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