Campaign’s PR Faces to Watch 2025 – Cham Alatrach, Senior Account Manager, The Romans

Campaign’s PR Faces to Watch 2025 – Cham Alatrach, Senior Account Manager, The Romans

Age: 25

Nominated by Joe Lipscombe, Partner, MENA:
Cham joined me on a panel I hosted 6 years ago when she was a student. We talked about how brands can support the youth more. That day, she had a strong, educated, fierce point of view on the industry and she was still undergrad. Six years later, when we were designing the perfect launch team for The Romans, we tracked her down. She’s a pure-play PR force. Her craft is untouchable — developing English and Arabic content that’s attention grabbing, while also building relationships with key clients far more experienced than her. She’s wise beyond her youth, but brand new in her approach. She’ll be a future leader of The Romans, 100%.

Career highlights

I’m a Senior Account Manager who delivers straightforward, impactful PR. I’ve led campaigns for major brands and bagged an Intelligence Award in the process. My work style is direct, grounded in real insight, cultural relevance, and results that speak for themselves – all to help clients stand out and spark conversation.

Guiding principles

I believe in clarity, honest storytelling, and real impact – no fluff, no half-measures. The audience comes first and the work must matter.

Side hustle

Outside of work, I stay connected to the UAE’s gaming and pop-culture community – a personal passion that keeps me inspired and plugged into fresh perspectives.

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