Campaign’s PR Faces to Watch 2025 – Alice Waldie, PR Account Manager, House of Comms

Campaign’s PR Faces to Watch 2025 – Alice Waldie, PR Account Manager, House of Comms

Age: 27

Nominated by Jennifer Sephton, Senior Account Director, House of Comms:
Alice is a strategic consultant who understands the 360 principles of communications and is trusted and valued by both her clients and teams. She consistently delivers high quality work, crafts compelling narratives for clients and boasts a black book of media, influencer and industry-leading contacts, whom she can connect with at the touch of a button. She’s a true leader and a devoted mentor, pouring in her own time to bring out the best in her team. She leads with courage, inspiring her team to push beyond just results and make a genuine impact for her clients.

Career highlights

Alice has over five years’ experience in public relations across the lifestyle, hospitality, and F&B sectors, particularly in luxury comms – leading clients such as The Macallan, Jellycat, LPM Restaurant & Bar, Caesars Palace and The Ritz-Carlton Maldives.

Alice manages end-to-end communications and boasts strong relationships with top-tier media, influencers, and industry leaders. Known for her super solid counsel and for being a true consultant, she has the unique ability to identify and maximise opportunities for her clients.

Guiding principles

Builds strong rapport with her clients
Leads with professionalism, integrity, and courage
Solid media, influencer and KOL relations across industries
Adaptability and agility in the workplace
An achiever by nature, she takes pride in instilling best practices in her teams

Side hustle