Campaign’s Media Faces to Watch 2025 – Saleha Ashikali, Senior Media Manager, Havas Middle East

Age: 28
Nominated by David Dorosario, Head of Digital media and commerce:
Saleha is a highly motivated and adaptable professional with an unwavering positive attitude. Always eager to take on new challenges, she thrives in dynamic environments and continuously seeks opportunities to grow. Her curiosity drives her to explore innovative solutions, ensuring success across various channels. With a keen analytical mindset and a full-funnel approach, she skilfully oversees paid social, paid search, and display campaigns, maintaining a strategic eagle-eye perspective. Her versatility and commitment make her an invaluable asset to any team, consistently delivering impactful results while fostering collaboration and excellence.
Career highlights
Saleha is a solution-driven expert who values trust and strong client relationships. With analytical expertise and a commitment to integrity, she builds meaningful connections with clients and partners. Passionate about digital marketing, she continuously expands her knowledge to stay ahead in the evolving landscape. Saleha takes pride in her work, striving to refine her skills and explore her full potential. Her independent thinking and strategic mindset allow her to develop innovative solutions that drive success. Dedicated to growth and excellence, she remains focused on delivering impactful marketing strategies while fostering long-term partnerships based on trust and collaboration.
Guiding principles
Saleha’s guiding principles centre on integrity, innovation, and impact. She values trust, building meaningful relationships through transparency and reliability. She embraces continuous learning, adapting to the evolving digital landscape. With a solution-driven mindset, she prioritizes strategic thinking, creativity, and measurable results, ensuring success for clients while fostering long-term growth.
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