Marcomms360 – Sustainability: Time for action

Campaign brings together the leading minds in regional media, marketing and communications for a power-packed session on the future of the industry.

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  /  Event Coverage 2021

Events Coverage 2021

Speakers

Agenda

12.00pm – 1.30pm
Lunch & Networking
1:30pm – 1:40pm
Chair’s opening remarks
Austyn Allison, Editor, Campaign ME
Introduction to Marcomms360: Predicitions2022
1:40pm – 2:00pm
Future of Content
Rayan El Hajjar, Director of Client Partnership , MBC Media Services
2:00pm – 2:10pm
Contradictions 2022 – Managing a paradoxical new world
Shyam Sunder, Marketing Consultant
2:10pm – 2:30pm
CPG
Racha Makarem, CEO, Starcom MENA, Publicis Group
2:30pm – 2:40pm
Data is king, simplicity is queen!
Milica Smudja, Head of Marketing, Landmark Leisure
2:40pm – 3:00pm
AR: yesterday a toy, today a tool, tomorrow a totality.
Amer Chehab, Head of Agency Development – Snap.inc
Nazar Daniyel, Senior Manager, Consulting- Deloitte ME
3:00pm – 3:10pm
CSR Trends to watch
Marwa Kaabour, Head of Marketing and Comm, Al Masaood LLC
3:10pm – 3:30pm
Adtech 2.0: Get Ahead and Stay Ahead
Kashmala Khan, Regional Head, Advertising & Demand Solutions, Huawei Ads
3:30pm – 3:40pm
Marketing Insights
Anu van der Sande, Marketing manager, Media One Hotel
3:40pm – 4:00pm
E-Commerce Marketing in 2022
Gulrez Alam, Chief Investment & Strategy Officer, Araby Ads
4:00pm – 4:10pm
Coffee Break
4:10pm – 4:20pm
The rise of Ad Fraud and Impact on Digital Marketing
Amit Relan, Co-Founder & CEO, mFilterIt
4:20pm – 4:50pm
Embracing the evolution of user-centrecity
Elias Walid Bassil, Head of Brand Strategy, TikTok For Business METAP
4:50pm – 5:00pm
Marketing Insights
Aimee Catherine Peters, Group Head of Marketing &Corporate Communications, Mashreq Bank
5:00pm – 5:20pm
Automated Journalism & The Future of Arabic Content
Shams Al-Attar, Partnerships Manager, NABD/Waveline
5:20pm – 5:30pm
Evolving from B2B towards B2C /Evolving from a trusted trademark to a loved brand
Kalika Tripathi, Middle East and North Africa Head of Marketing, Visa
5:30pm – 5:50pm
Let’s get real in 2022.
Ziad Khammar, COO, DMS
5.50pm – 6.00pm
Roundup of Marcomms360 and Closing Remarks.
Austyn Allison, Editor, Campaign ME

Sponsors

Videos

Future of Content

Rayan El Hajjar, Director of Client Partnership, MBC Media Services

Contradictions 2022 – Managing a paradoxical new world

Shyam Sunder, Marketing Consultant

CPG

Racha Makarem | CEO, Starcom MENA, Publicis Group

Data is king, simplicity is queen!

Milica Smudja, Head of Marketing, Landmark Leisure

AR: yesterday a toy, today a tool, tomorrow a totality.

Amer Chehab, Head of Agency Development, Snap.inc
Nazar Daniyel, Senior Manager, Consulting, Deloitte ME

CSR Trends to watch

Marwa Kaabour, Head of Marketing and Comm, Al Masaood LLC

Adtech 2.0: Get Ahead and Stay Ahead

Kashmala Khan, Regional Head, Advertising & Demand Solutions, Huawei Ads

Marketing Insights

Anu van der Sande, Marketing manager, Media One Hotel

E-Commerce Marketing in 2022

Gulrez Alam, Chief Investment & Strategy Officer, Araby Ads

Embracing the evolution of user-centrecity

Elias Walid Bassil, Head of Brand Strategy, TikTok For Business METAP

Marketing Insights

Aimee Catherine Peters, Group Head of Marketing & Corporate Communications, Mashreq Bank

Automated Journalism & The Future of Arabic Content

Shams Al-Attar, Partnerships Manager, NABD/Waveline

Evolving from B2B towards B2C /Evolving from a trusted trademark to a loved brand

Kalika Tripathi, Middle East and North Africa Head of Marketing, Visa