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  /  Event Coverage 2021

Events Coverage 2021

Agenda

12.00pm - 1.30pm

Lunch & Networking

1:30pm – 1:40pm

Chair’s opening remarks

Austyn Allison, Editor, Campaign ME

Introduction to Marcomms360: Predicitions2022

1:40pm – 2:00pm

Future of Content

Rayan El Hajjar, Director of Client Partnership , MBC Media Services 

2:00pm – 2:10pm

Contradictions 2022 – Managing a paradoxical new world

Shyam Sunder, Marketing Consultant

2:10pm – 2:30pm

CPG

Racha Makarem, CEO, Starcom MENA, Publicis Group

2:30pm – 2:40pm

Data is king, simplicity is queen!

Milica Smudja, Head of Marketing, Landmark Leisure

2:40pm – 3:00pm

AR: yesterday a toy, today a tool, tomorrow a totality.

Amer Chehab, Head of Agency Development – Snap.inc

Nazar Daniyel, Senior Manager, Consulting- Deloitte ME

3:00pm - 3:10pm

CSR Trends to watch

Marwa Kaabour, Head of Marketing and Comm, Al Masaood LLC

3:10pm - 3:30pm

Adtech 2.0: Get Ahead and Stay Ahead

Kashmala Khan, Regional Head, Advertising & Demand Solutions, Huawei Ads

3:30pm - 3:40pm

Marketing Insights

Anu van der Sande, Marketing manager, Media One Hotel

3:40pm - 4:00pm

E-Commerce Marketing in 2022

Gulrez Alam, Chief Investment & Strategy Officer, Araby Ads

4:00pm – 4:10pm

Coffee Break

4:10pm – 4:20pm

The rise of Ad Fraud and Impact on Digital Marketing

Amit Relan, Co-Founder & CEO, mFilterIt

4:20pm - 4:50pm

Embracing the evolution of user-centrecity

Elias Walid Bassil, Head of Brand Strategy, TikTok For Business METAP

4:50pm – 5:00pm

Marketing Insights

Aimee Catherine Peters, Group Head of Marketing &Corporate Communications, Mashreq Bank

5:00pm – 5:20pm

Automated Journalism & The Future of Arabic Content

Shams Al-Attar, Partnerships Manager, NABD/Waveline

5:20pm - 5:30pm

Evolving from B2B towards B2C /Evolving from a trusted trademark to a loved brand

Kalika Tripathi, Middle East and North Africa Head of Marketing, Visa

5:30pm - 5:50pm

Let’s get real in 2022.

Ziad Khammar, COO, DMS

5.50pm - 6.00pm

Roundup of Marcomms360 and Closing Remarks.

Austyn Allison, Editor, Campaign ME

Sponsors

Videos

Future of Content

Rayan El Hajjar, Director of Client Partnership, MBC Media Services

Contradictions 2022 – Managing a paradoxical new world

Shyam Sunder, Marketing Consultant

CPG

Racha Makarem | CEO, Starcom MENA, Publicis Group

Data is king, simplicity is queen!

Milica Smudja, Head of Marketing, Landmark Leisure

AR: yesterday a toy, today a tool, tomorrow a totality.

Amer Chehab, Head of Agency Development, Snap.inc
Nazar Daniyel, Senior Manager, Consulting, Deloitte ME

CSR Trends to watch

Marwa Kaabour, Head of Marketing and Comm, Al Masaood LLC

Adtech 2.0: Get Ahead and Stay Ahead

Kashmala Khan, Regional Head, Advertising & Demand Solutions, Huawei Ads

Marketing Insights

Anu van der Sande, Marketing manager, Media One Hotel

E-Commerce Marketing in 2022

Gulrez Alam, Chief Investment & Strategy Officer, Araby Ads

Embracing the evolution of user-centrecity

Elias Walid Bassil, Head of Brand Strategy, TikTok For Business METAP

Marketing Insights

Aimee Catherine Peters, Group Head of Marketing & Corporate Communications, Mashreq Bank

Automated Journalism & The Future of Arabic Content

Shams Al-Attar, Partnerships Manager, NABD/Waveline

Evolving from B2B towards B2C /Evolving from a trusted trademark to a loved brand

Kalika Tripathi, Middle East and North Africa Head of Marketing, Visa