Events Coverage 2022
08:00am – 09:00am
Networking & Breakfast
09:00am – 09:05am
Welcome & Opening Remarks
Austyn Allison, Editor, Campaign Middle East
09:05am – 09:25am
Daniel Shepherd, Regional Head of Strategy and Product MENA, PHD
Whether in the form of chess playing computers or unreliable navigators in 2001: A Space Odyssey.
But 2023 will see a giant leap forward as A.I becomes even more entwined within our daily lives. But what will this mean for us as humans? How can we co-exist happily with lines of code? What impact will we see in our working (and home) lives?
Does this spell the end for humanity and our livelihoods? Or does the prospect of humans working harmoniously alongside A.I represent the Golden Ticket to a better world? In this session, we will explore these questions by understanding the latest scientific advances and the lessons we can learn from pop culture.
09:25am – 09:45am
Keep Calm and Carry on: A resilient industry in the face of change
Michel Joumaa, Agency Partnership Lead, MMS & Jalal Jassoma, Agency Partnership Lead, MMS
Our world is rapidly changing. The pandemic dramatically reshaped our lives, and in its wake comes geopolitical instability and global price rises. Now, as businesses adapt to this new reality, seeking to reach, engage and retain audiences through media investments, it’s crucial they truly understand people: the way they think and feel, and how they behave and adapt.
09:50am – 10:10am
The World Beyond Mobile – Rise Of Connected TV Advertising In MENA.
Gulrez Alam, Chief Investment & Strategy Officer at ArabyAds
Mobile screen has become the source of transactional activities and therefore brings with it clutter and low attention span. The subtle and equally loud shift of consumers towards Connected TV is clearly a need-based evolution. Join this session to know more about Connected TV advertising, its audience-based targeting capabilities, and what lies ahead in store for consumers, advertisers & the advertising ecosystem.
10:10am – 10:30am
The Future of Digital: Latest Innovations and the Metaverse
Jess Hickman, Managing Director at Audience Collective Middle East
What do consumers really think about these innovations and what does this mean for your 2023 plans?
As two hot trends for 2023, we’ll present our findings from primary research into how consumers feel about digital innovations such as the Metaverse and Artificial Intelligence – and many other aspects of our digital lives. We will also present our expert ideas on how brands should face this exciting future and integrate it into their marketing strategies.
10:35am – 10:55am
Understanding emerging trends with Amazon Ads
Marie-Sophie Jachczik, Sr. Manager Twitch Advertising MENAT & Moustafa Ismail, Industry Head at Amazon Ads
Shifts in the ads industry impact how advertisers create trusted digital connections, drive- reach, efficiency, and achieve growth. In this session, hear from Amazon Ads on the emerging trends that that are top of mind for marketers; the rise of retail media, the power of first party data and the growth in gaming.
10:55am – 11:10am
11:10am – 11:30am
Predict with me
Pankaj Pagarani, Head of Data Sciences at Publicis Groupe
Bring out your inner child, and be ready to 1. Game, and 2. Challenge me. Together, we will predict 2023 and see if it’s going to prove us right or wrong.
11:35am – 11:55am
Unlocking growth with AI-led marketing in 2023
Neel Pandya, CEO of EMEA & APAC at Pixis
Artificial Intelligence will be a key differentiator between winners and also-rans in businesses pretty soon. It will have sweeping and ever-lasting impacts across industries and functions in 2023 and beyond. Neel Pandya, CEO of EMEA & APAC at Pixis, will touch upon the hottest trends for AI in 2023 — centered around how different industrial sectors stand to benefit from adopting AI for marketing for enhanced performance.He will also address how AI-led marketing can help brands react with certainty in the face of uncertainty – especially when walled gardens, privacy regulations, the looming threat of recession, and talent shortage are all set to upset the established order of things. He will also share how Pixis, a codeless AI infrastructure can be effectively deployed to address pressing marketing concerns such as precise targeting, cross-platform optimization, creative communication, and more at scale.
11:55am – 12:15pm
The DOOH Revolution: Transforming Advertising into a Digital Measurable Smart Experience
Philip Matta, Group COO at W Group (Hypermedia & DigitAll)
Insights on the digital transformation of the OOH industry through the latest innovations in data measurements, digital immersive experiences, and smart solutions.
12:15pm – 12:35pm
Moving from Precision Marketing to creating Brand Aspiration
Hossam Alsaeed – General Manager, Brand Marketing & Customer Experience, Nissan Middle East
Terry Mo, Head of Digital – OMD MENA
Bhaskar Bateja, Head of Customer Journey Strategy, Nissan United, TBWA Raad
12:35pm – 12:55pm
Influencer Marketing Predictions 2023
Zainah Yassin, Client Partnerships Manager at Vamp
Creators are the tastemakers of our times. They influence purchase behaviours and have built-in audiences that can help brands accelerate their social commerce goals. In this talk, we’ll examine the dynamics of the creator marketing landscape, what trends we expect to see gain momentum in 2023 and offer practical tips for how brands can build lasting relationships with creator audiences to drive outcomes.
12:55pm – 01:10pm
Prize winner announcements
Austyn Allison, Editor of Campaign
01:10pm – 01:20pm
Austyn Allison, Editor, Campai
Daniel Shepherd | Regional Head of Strategy and Product MENA, PHD
KEEP CALM AND CARRY ON: A RESILIENT INDUSTRY IN THE FACE OF CHANGE
Michel Joumaa | Agency Partnership Lead, MMS
Jalal Jassoma | Agency Partnership Lead, MMS
THE WORLD BEYOND MOBILE – RISE OF CONNECTED TV ADVERTISING IN MENA
Gulrez Alam | Chief Investment & Strategy Officer, ArabyAds
THE FUTURE OF DIGITAL: LATEST INNOVATIONS AND THE METAVERSE
Jess Hickman | Managing Director, Audience Collective Middle East
PREDICT WITH ME
Pankaj Pagarani | Head of Data Sciences, Publicis Groupe
UNLOCKING GROWTH WITH AI-LED MARKETING IN 2023
Neel Pandya | CEO of EMEA & APAC, Pixis
THE DOOH REVOLUTION: TRANSFORMING ADVERTISING INTO A DIGITAL
MEASURABLE SMART EXPERIENCE
Philip Matta | Group COO, W Group (Hypermedia & DigitAll)
MOVING FROM PRECISION MARKETING TO CREATING BRAND ASPIRATION
Hossam Alsaeed | General Manager – Brand Marketing & Customer Experience,
Nissan Middle East
Terry Mo | Head of Digital, OMD MENA
Bhaskar Bateja | Head of Customer Journey Strategy, Nissan United
INFLUENCER MARKETING PREDICTIONS 2023
Zainah Yassin | Client Partnerships Manager, Vamp