Marcomms360 – Sustainability: Time for action

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  /  Elias Walid Bassil

Elias Walid Bassil

Head of Brand Strategy, TikTok For Business METAP

Ex-agency kid.

Spent the better half of my young life working for brands who want to to get real work done

And it was awesome.

My language revolved around words like disruption and love and conversion –

and now I guess I need to learn a bunch of tech-rich lingo… or not.

Either way, I am hyped to be taking on an adventure at the fastest-growing social platform that actually puts a smile on people’s faces. A company that is rooted in culture with nuances of its own. A place where content doesn’t have to be polished for it to make an impact. And most importantly, an environment made of talented individuals that I’m stoked to work with.

TikTok, let’s do this!