The case for Business Experience— and why CX is no longer enough

David Fregonas | Managing Director and Lead, Accenture Interactive

Marketing Outlook

Khaled Ismail
VP Communications – Europe, Central Asia, Middle East & Africa Region | Tetra Pak

Chairman | The Marketing Society

AR Moves Mainstream

Vishal Badlani | Head of Creative Strategy MENA, Snap Inc.

Amer Chehab | Head of Agency Development MENA, Snap Inc.

Marketing Outlook

Aimee Peters
Group Head – Marketing & Communications | Mashreq Bank

Accelerated Transformation

Fadi Maktabi | Managing Director, Hearts & Science
Dana Sarkis | Head of Marketing Science & Transformation, Hearts & Science

Marketing Outlook

Abdulwahed Juma Farish
Executive Vice President Communication | Emirates Integrated Telecommunication Company EITC

Talking Creativity + Q&A (10+10)

Mounir Harfouche | Chief Executive Officer, Mullen Lowe Mena

Marketing Outlook

Maria Gedeon
Marketing Director | Majid Al Futtaim Leisure, Entertainment and Cinemas

Panel : Achieving Ad Integrity

Dhiraj Gupta | CTO & Co- Founder, mFilterIt
Haris Khan | Head of acquisition, Careem
Moderated by: Austyn Allison | Editor, Campaign Middle East

Fireside Chat: The Expanding Multiverse. We are Virtual Events Experience.

Kristina Lamas | Managing Director – Lead for Communicate Experiences ME, Accenture
Interactive
Pablo Gonzalez Vargas | Founder, Mayan Warrior

Marketing Outlook

Peter DeBenedictis
Chief Marketing Officer | Microsoft Middle East & Africa

When change is the only constant, predictions arise…

Mathieu Yarak | Research Director, Choueiri Group

Marketing Outlook

Cherry Fu
Marketing Director | OPPO GCC

Social trends shaping businesses in 2021

Liliane Assaf | Product Marketing Manager, Middle East and Africa, Facebook

Influencer Marketing predictions 2021

Karl Mapstone | Head of Middle East, Vamp

Marketing Outlook

Beverley D’Cruz
Chief Brand Officer | Pizza Hut Middle East, Africa & Turkey