Marcomms360 – Sustainability: Time for action

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  /  Gulrez Alam

Gulrez Alam

Chief Investment & Strategy Officer, ArabyAds

With a career spanning over 2 decades, Gulrez Alam is one of the stalwarts of the digital industry.

Gulrez became an entrepreneur with Resultrix and expanded it to become a leading digital marketing agency across USA, Singapore, UAE, and India. The company was later acquired by the Publicis Group – the acquisition being marked as one of the most successful exits in the agency world. Hereon, Gulrez led Zenith Optimedia’s foray across 14 markets in the APAC region.

From USA to APAC to the MENA region, Gulrez has used his vision for the digital industry and its potential, to make ambitious investment decisions and drive many a project to success. His exposure across cultures and geographies has rendered him an open minded but strategic thinker.

His association with Affle Holdings saw the company go public on the Indian Stock Exchange as he contributed through various acquisitions and organic expansion.

In his current role at ArabyAds, Gulrez is yet again the driving force behind the company’s strategic & investment decisions and their flourishing global expansion.

In his precious free time, Gulrez can be found pumping iron at the gym or pumping adrenaline through whizzing wheels or deep dives!