CEO, Starcom MENA

In her role as Starcom CEO, Racha is responsible for driving business outcomes by putting forward solutions that accelerate growth for partners as they navigate through an increasingly complex & uncertain ecosystem.  Passionate about building brands, Racha strongly believes that key to any business or marketing transformation starts with investing behind the human capital & the right partnerships. In her role, she continues to focus on building diverse capabilities to solve for & unlock growth opportunities for clients across the region. What excites Racha about her role is that she gets to work with world class talent to accelerate growth for some of the most exciting global & regional brands/partners. Her experience spans across tourism, tech, luxury, automotive, government, CPG, payment solutions, entertainment & commerce to name a few.

Throughout her career Racha has worked closely with industry bodies to enhance & set measurement guidelines and principles. She is an elected board member in the IAB MENA & an active member in the D&I committee dedicated to positively influence corporate leaders & policy makers to value diversity & inclusion as a key currency for the growth of the digital economy. She has actively worked & collaborated with industry leaders to technically consult on ways of advancing audience measurement across MENA.

Previously to leading Starcom, Racha spent 15 yrs overseeing the A&I (Analytics & Insights) practice at Publicis Media. Her last assignment as a practice lead was to merge the DTI (data, tech & innovation) practice with A&I to create the Data Science Practice for the Groupe.

Racha is a mother of two and enjoys building puzzles & Lego with her kids, in addition to reading, meditating & spending quality time with her family, friends & dog.