Events Coverage 2021
Speakers
Agenda
Lunch & Networking
Chair’s opening remarks
Austyn Allison, Editor, Campaign ME
Introduction to Marcomms360: Predicitions2022
Future of Content
Rayan El Hajjar, Director of Client Partnership , MBC Media Services
Contradictions 2022 – Managing a paradoxical new world
Shyam Sunder, Marketing Consultant
CPG
Racha Makarem, CEO, Starcom MENA, Publicis Group
Data is king, simplicity is queen!
Milica Smudja, Head of Marketing, Landmark Leisure
AR: yesterday a toy, today a tool, tomorrow a totality.
Amer Chehab, Head of Agency Development – Snap.inc
Nazar Daniyel, Senior Manager, Consulting- Deloitte ME
CSR Trends to watch
Marwa Kaabour, Head of Marketing and Comm, Al Masaood LLC
Adtech 2.0: Get Ahead and Stay Ahead
Kashmala Khan, Regional Head, Advertising & Demand Solutions, Huawei Ads
Marketing Insights
Anu van der Sande, Marketing manager, Media One Hotel
E-Commerce Marketing in 2022
Gulrez Alam, Chief Investment & Strategy Officer, Araby Ads
Coffee Break
The rise of Ad Fraud and Impact on Digital Marketing
Amit Relan, Co-Founder & CEO, mFilterIt
Embracing the evolution of user-centrecity
Elias Walid Bassil, Head of Brand Strategy, TikTok For Business METAP
Marketing Insights
Aimee Catherine Peters, Group Head of Marketing &Corporate Communications, Mashreq Bank
Automated Journalism & The Future of Arabic Content
Shams Al-Attar, Partnerships Manager, NABD/Waveline
Evolving from B2B towards B2C /Evolving from a trusted trademark to a loved brand
Kalika Tripathi, Middle East and North Africa Head of Marketing, Visa
Let’s get real in 2022.
Ziad Khammar, COO, DMS
Roundup of Marcomms360 and Closing Remarks.
Austyn Allison, Editor, Campaign ME
Sponsors
Videos
Future of Content
Rayan El Hajjar, Director of Client Partnership, MBC Media Services
Contradictions 2022 – Managing a paradoxical new world
Shyam Sunder, Marketing Consultant
CPG
Racha Makarem | CEO, Starcom MENA, Publicis Group
Data is king, simplicity is queen!
Milica Smudja, Head of Marketing, Landmark Leisure
AR: yesterday a toy, today a tool, tomorrow a totality.
Amer Chehab, Head of Agency Development, Snap.inc
Nazar Daniyel, Senior Manager, Consulting, Deloitte ME
CSR Trends to watch
Marwa Kaabour, Head of Marketing and Comm, Al Masaood LLC
Adtech 2.0: Get Ahead and Stay Ahead
Kashmala Khan, Regional Head, Advertising & Demand Solutions, Huawei Ads
Marketing Insights
Anu van der Sande, Marketing manager, Media One Hotel
E-Commerce Marketing in 2022
Gulrez Alam, Chief Investment & Strategy Officer, Araby Ads
Embracing the evolution of user-centrecity
Elias Walid Bassil, Head of Brand Strategy, TikTok For Business METAP
Marketing Insights
Aimee Catherine Peters, Group Head of Marketing & Corporate Communications, Mashreq Bank
Automated Journalism & The Future of Arabic Content
Shams Al-Attar, Partnerships Manager, NABD/Waveline
Evolving from B2B towards B2C /Evolving from a trusted trademark to a loved brand
Kalika Tripathi, Middle East and North Africa Head of Marketing, Visa