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  /  Vishal Badiani

Vishal Badiani

Head of Creative Strategy MENA at Snap Inc.

Vishal leads Creative Strategy for Snap Inc. across MENA. He works with progressive CMOs from leading brands and disruptive creative leaders from top agencies, who want to devise campaigns that win an unfair share of attention, and who understand the need for both impact and efficiency. Given the creative opportunity the platform presents, its sheer scale in the region and the unprecedented levels of engagement across MENA, Vish and his team can often be found working on briefs across a range of verticals, from traditionally offline brand-led advertisers (e.g. CPG, Auto, Travel, Luxury, Telco), through to digital-first, mobile-first performance players (e.g. Retail, Beauty, eCom).