Managing Director, Hearts & Science

With over 14 years’ experience in the media industry, Fadi has witnessed the continuous evolution of one of the most dynamic and exciting industries to be a part of today. Media and marketing consultancy roles have shifted over the past decade from middle men securing media space, to specialists helping marketers deliver on their business results and in Fadi’s career to date he has contributed to the extraordinary brand growth of multiple businesses, across various categories in the GCC. Fadi is passionate about accelerated change that is fueled by continuous technological developments that both; offer data for more insightful solutions that result in business expansion, and devices/products that remain to change the face of human communication. Under Fadi’s leadership, Hearts and Science MENA has grown three-fold in the last 4 years.

Along with managing multi-national brands across MENA, Fadi’s experience spans most markets having been resided in Beirut, Cairo and Dubai. Fadi joined Omnicom Media Group MENA in 2007 and today is the Managing Director of OMG’s agency, Hearts and Science.