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  /  Kristine Lasam

Kristine Lasam

Managing Director – Lead for Communicate Experiences ME, Accenture Interactive

Kristine is a go-getter and passionate digital and strategy executive with over 15 years experience in advising and operating businesses in MENA and APAC. She demonstrates experience in a full range of transformational digital business operations, delivering strategy, branded content creation and production, digital marketing, technology, mobile and enterprise platforms. With several successful case studies published in her belt—she is a sought-after voice in the digital, media and technology space and has regularly provided mentorship in GCC circles In5, GITEX, Dubai Lynx, Cannes Lions, CampaignME, Wired, Middle East Retail Summit, among others. In her role at Accenture Interactive, her mandate and passion are anchored on marrying the right and the left brain—delivering powerful strategies for brand comms, creating compelling content that converts, delivering traction and growth