statistics Archives - Campaign Middle East

From a side quest to serious business: Has gaming entered the marketing mix?

Anup Oommen — Fri, 27 Mar 2026 15:54:46 +0000

For a long time, gaming sat on many marketing plans like a tab left open in the browser: patient, promising and waiting for a ping, but not central to the day’s real work. Over the past few months, that position has changed drastically in the Middle East. Several in-game campaigns, branded virtual ecosystems, content integrations, […]

The post From a side quest to serious business: Has gaming entered the marketing mix? appeared first on Campaign Middle East.

The unprecedented growth of the Egyptian D/OOH industry

Anup Oommen — Tue, 04 Nov 2025 06:00:42 +0000

Egyptians have a strong affinity for out-of-home (OOH) media, and data consistently shows high engagement with outdoor campaigns. For the millions of citizens who spend a significant portion of their day commuting, OOH media provides an entertaining experience on the road. Marketers in the real estate and FMCG sectors report that OOH advertisements yield higher […]

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UAE and KSA are fastest growing markets in EMEA

Ishwari Khatu — Tue, 13 Jun 2023 11:00:15 +0000

UAE and KSA are the fastest-growing markets in EMEA, IAB MENA reveals in its latest study. The study revealed that MENA’s digital advertising spend reached $5.5bn in 2022, showcasing a growth of 20.1 per cent increase from the previous year. With KSA alone accounting for 58 per cent of total MENA growth, the country joins […]

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Branding with audio – by Next Broadcast Media’s Suzi Kuban

Jalaja Ramanunni — Thu, 26 Jan 2023 05:00:58 +0000

By Suzi Kuban, CCO, Next Broadcast Media A customer’s mind is prime real estate and in a world saturated by competition, that space is valuable. Achieving the status of being the first product or brand customers recall is, of course, the ultimate marketing goal. Research and case studies indicate podcast advertising is now an integral part […]

The post Branding with audio – by Next Broadcast Media’s Suzi Kuban appeared first on Campaign Middle East.

Is your data in safe hands?

Jalaja Ramanunni — Thu, 12 Jan 2023 09:20:48 +0000

By Jalaja RamanunniThe Advertising Business Group (ABG) Research Committee and Ipsos have been studying the levels of data privacy awareness in the GCC and ways to enhance best practices in the era of Web 3.0. The amount and types of data our economies generate has grown exponentially over the last decade, so has the ways […]

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OOH Industry Snapshot: Promomedia’s Patrick Haber

Ishwari Khatu — Mon, 14 Nov 2022 11:00:21 +0000

What effect is technology having on the business of OOH? Digital out-of-home has changed the face of outdoor advertising. Now advertising via our digital billboards is more and more requested by our clients and their brands. Technology has made OOH more accessible and more desirable. With no printing cost or fees and no need to […]

The post OOH Industry Snapshot: Promomedia’s Patrick Haber appeared first on Campaign Middle East.

Case Study: Kiehl’s drives 145% incremental lift in purchases with full-funnel strategic campaign

Ishwari Khatu — Tue, 08 Nov 2022 09:00:23 +0000

The Story Kiehl’s, a L’Oréal brand, is a Direct To Consumer advertiser historically focused only on running lower funnel activity on Snapchat. This time the brand wanted to leverage the 20M users that the platform reaches in KSA, boosting awareness of the brand thus expanding its customer base and growing sales of its products on their […]

The post Case Study: Kiehl’s drives 145% incremental lift in purchases with full-funnel strategic campaign appeared first on Campaign Middle East.

Anb and OMD boost social media performance with Omni Custom Audiences

Ishwari Khatu — Mon, 31 Oct 2022 06:00:03 +0000

For its World Cup credit card campaign, Anb, a bank in the Middle East, achieved breakthrough results in terms of awareness. It innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the first time in the country. According to Anb, the precise targeting approached delivered […]

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YouTube ad revenue declines as brands cut budgets

Ishwari Khatu — Thu, 27 Oct 2022 09:00:32 +0000

YouTube’s advertising revenue fell into the red in the third quarter of 2022 as its year-long growth deceleration was worsened by economic instability that is causing brands to tighten their purse strings. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast Briefing: Out […]

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Oracle Study: 94 per cent of people want brands to make them smile

Campaign Staff — Fri, 17 Jun 2022 09:52:06 +0000

People want brands to make them smile and laugh, but business leaders fear using humour in customer interactions according to a new research report from Oracle Fusion Cloud Customer Experience (CX) and Gretchen Rubin, five-time New York Times bestselling author and podcaster. The Happiness Report includes insights from more than 12,000 consumers and business leaders across 14 countries […]

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