localisation Archives - Campaign Middle East https://campaignme.com/tag/localisation/ Mon, 13 Jul 2026 05:29:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png localisation Archives - Campaign Middle East https://campaignme.com/tag/localisation/ 32 32 The communication crisis facing leaders today https://campaignme.com/the-communication-crisis-facing-leaders-today/ Mon, 13 Jul 2026 05:29:27 +0000 https://campaignme.com/?p=124526 Over the past month or so, I have had the pleasure of training ten leaders from some of the region’s leading energy and tech companies, and the demand is not slowing down despite the hot summer months. Requests for executive training are coming in consistently almost every week, spanning from presentation skills and media performance […]

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]]> Why Middle East brands must earn belonging, not claim it https://campaignme.com/why-middle-east-brands-must-earn-belonging-not-claim-it/ Wed, 17 Jun 2026 07:49:10 +0000 https://campaignme.com/?p=123421 There was a time when brands were appreciated simply for making the effort to show up. A Ramadan film, a National Day message, a few local references, a family gathering, a familiar soundtrack, a desert landscape, a skyline or a line in Arabic were often enough to signal that a brand was paying attention to […]

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]]> Is it too late to plan your FIFA World Cup campaign? https://campaignme.com/is-it-too-late-to-plan-your-fifa-world-cup-campaign/ Wed, 10 Jun 2026 09:53:42 +0000 https://campaignme.com/?p=123182 It’s almost time once again for the greatest show on earth: The FIFA World Cup 2026. With just a few days to go until kick off in Mexico City, it’s still not too late for your brand to capitalise on the upcoming festival of football. This will be the biggest World Cup in history. A […]

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]]> Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel https://campaignme.com/henkel-reveals-150th-anniversary-campaign-led-by-ai-video-of-its-founder-fritz-henkel/ Wed, 10 Jun 2026 05:00:20 +0000 https://campaignme.com/?p=123177 Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

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]]> From the Editor’s Desk: Why luxury must choose sense over spectacle https://campaignme.com/from-the-editors-desk-why-luxury-marketing-must-choose-sense-over-spectacle/ Tue, 09 Jun 2026 10:45:33 +0000 https://campaignme.com/?p=123071 Luxury marketing in the Middle East has no more room for translated tales that have travelled in. This is no longer a market for loud launches or polished and performative campaigns. The diverse consumers in this region would rather not tolerate adapted localisation or cultural appropriation as a seasonal marketing tactic. Curated calendars and costly […]

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]]> Is traffic really the problem? https://campaignme.com/is-traffic-really-the-problem/ Tue, 09 Jun 2026 09:16:05 +0000 https://campaignme.com/?p=123109 It is 11pm. A user is in prime purchasing mode, staring at a loading page. They wait. One second. Two. Exit. They try again. This time, they reach the payment screen, but something feels off. It doesn’t look like the website they’ve been on. Not completely wrong, just different enough to make them stop and […]

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]]> How a gifting platform’s rebrand went beyond visual identity https://campaignme.com/how-a-gifting-platforms-rebrand-went-beyond-visual-identity/ Mon, 25 May 2026 05:05:42 +0000 https://campaignme.com/?p=122596 At Campaign Middle East,  the first introduction to Udora’s rebrand did not come through an announcement or campaign film. It arrived as a PR package. The delivery immediately sparked conversation across the office. Instead of a standard bouquet, the package came as an elaborate display: flowers arranged on a patch of grass alongside a collection […]

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]]> Saudi Report 2026: A market with a different brief https://campaignme.com/saudi-report-2026-a-market-with-a-different-demand-brief/ Tue, 19 May 2026 11:33:11 +0000 https://campaignme.com/?p=122227 Saudi Arabia has given marketing a far bigger role than most markets ever do. Usually, people already understand the product, the habit exists and the demand is waiting to be won. The challenge for brands is straightforward: differentiate, stay visible and convert better than the competition. In Saudi Arabia, the job is not only to […]

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]]> Industry Snapshot: Why cultural instinct is now a brand advantage https://campaignme.com/industry-snapshot-why-cultural-instinct-is-now-a-brand-advantage/ Thu, 14 May 2026 08:14:05 +0000 https://campaignme.com/?p=122030 C&B’s Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in the Kingdom’s next era of brand-building. What are global brands still getting wrong about marketing in Saudi? Most global brands still treat localisation as translation. The tagline is in Arabic, while the rest of the campaign gets lifted […]

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]]> Why relevance matters more than visibility in Saudi Arabia https://campaignme.com/why-relevance-matters-more-than-visibility-in-saudi-arabia/ Fri, 08 May 2026 06:00:13 +0000 https://campaignme.com/?p=121714 In this industry snapshot, Dentsu‘s Managing Director, Ahmad Haidar shares insight into how the pace of change in the Saudi Arabia marketing landscape is forcing brands, agencies, and marketers to rethink old playbooks. What are global brands still getting wrong about marketing in Saudi? The most common misstep is treating Saudi as a translation exercise […]

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