Tapper Archives - Campaign Middle East https://campaignme.com/tag/tapper/ Tue, 26 May 2026 01:56:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Tapper Archives - Campaign Middle East https://campaignme.com/tag/tapper/ 32 32 Omnicom Media, Tapper link up to boost campaign performance integrity for clients https://campaignme.com/omnicom-media-tapper-link-up-to-boost-campaign-performance-integrity-for-clients/ Mon, 25 May 2026 09:56:03 +0000 https://campaignme.com/?p=122530 Omnicom Media has revealed a strategic partnership with Tapper, a preferred traffic quality platform, aimed at strengthening campaign governance and performance integrity across its client portfolio by independently monitoring and blocking invalid traffic in real time. The partnership has already delivered significant results, with Al-Futtaim Electric Mobility/BYD seeing a 25.4 per cent increase in conversion rate […]

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]]> Tapper appoints Steven Ghoussain as Head of Data Science as regional expansion continues https://campaignme.com/tapper-appoints-steven-ghoussain-as-head-of-data-science-as-regional-expansion-continues/ Wed, 29 Apr 2026 14:00:34 +0000 https://campaignme.com/?p=121216 Tapper, the traffic quality infrastructure for Google, Meta, Tiktok, and mobile app acquisition helping performance marketers protect budgets and improve acquisition efficiency, has appointed Steven Ghoussain as Head of Data and AI. Ghoussain joins Tapper with deep experience across fraud prevention, machine learning and large-scale data science leadership. Over the course of his career, he […]

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]]> Tapper partners with GOA to drive down CPAs and dial up performance https://campaignme.com/tapper-partners-with-goa-unite-to-drive-down-cpas-and-dial-up-performance/ Wed, 29 Apr 2026 05:39:24 +0000 https://campaignme.com/?p=121198 Tapper and GOA have revealed a strategic partnership aimed at helping agencies and advertisers reduce cost per acquisition (CPA) and improve the quality of their paid media performance data. The partnership aims to provide performance teams with a connected approach to two problems that are usually treated separately – invalid traffic and inflated CPAs. By […]

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]]> Tapper report flags $966m mobile ad waste risk in the GCC region https://campaignme.com/tapper-report-flags-966m-mobile-ad-waste-risk-in-the-gcc-region/ Tue, 07 Apr 2026 12:25:09 +0000 https://campaignme.com/?p=119020 Mobile app fraud is becoming a material performance issue for advertisers in the GCC, according to new findings from Tapper. The company’s latest report estimates that $966m in mobile ad spend could be lost to invalid traffic in 2026, based on projected market growth and observed fraud rates. Across early audits, 11.5 per cent of […]

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]]> WPP Media, Tapper reduce CPA by 13% for du https://campaignme.com/wpp-media-tapper-reduce-cpa-by-13-for-du/ Wed, 18 Feb 2026 05:27:31 +0000 https://campaignme.com/?p=116414 WPP Media and Tapper delivered a 13 per cent reduction in cost per acquisition (CPA) and an 8.6 per cent increase in order rate for telco company du by tackling the industry-wide challenge of ad spend reaching a genuine high-intent audience. The results of this controlled trial on key performance campaigns for du were revealed […]

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]]> Tapper appoints Jonathan Gardner as Head of Sales and Partnerships https://campaignme.com/tapper-appoints-jonathan-gardner-as-head-of-sales-and-partnerships/ Wed, 01 Oct 2025 11:29:27 +0000 https://campaignme.com/?p=109508 Tapper, the ad-fraud protection platform helping performance marketers reclaim wasted ad spend, has appointed Jonathan (Jonny) Gardner as Head of Sales and Partnerships. Gardner joins Tapper after more than a decade building commercial teams and partnerships across the MENA region’s digital advertising landscape. Based in Dubai, Gardner will lead Tapper’s MENA sales strategy and strategic […]

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]]> Bots are shopping on sites, but not how you think, industry leaders say https://campaignme.com/bots-are-shopping-on-sites-but-not-how-you-think/ Tue, 16 Sep 2025 10:28:06 +0000 https://campaignme.com/?p=108670 Retailers have moved online to grow faster and reach new customers. But along the way, many have unknowingly opened the door to competitor bots. These bots look like customers. They visit sites, click ads and browse products. But their real goal? Scrape pricing, waste ad spend, and give rivals an unfair edge. Dimitris Bakas, Senior […]

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]]> MENA industry reacts after Amazon abruptly exits Google Shopping Ads https://campaignme.com/mena-industry-reacts-after-amazon-abruptly-exits-google-shopping-ads/ Wed, 06 Aug 2025 14:00:14 +0000 https://campaignme.com/?p=106419 Between July 21 and July 23, 2025, Amazon withdrew from virtually all Google Shopping auctions in major global markets, including the United States, the United Kingdom, and Germany. The dramatic move was first brought into sharp public focus by Mohammed Sajjad, Chief Marketing and Digital Officer at Azadea Group, who wrote, “Amazon didn’t reduce bids. Didn’t […]

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]]> Search Max: Google’s AI-driven future of search advertising https://campaignme.com/search-max-googles-ai-driven-future-of-search-advertising/ Mon, 23 Jun 2025 08:13:00 +0000 https://campaignme.com/?p=104233 Search Max represents Google’s latest innovation in search advertising, blending the capabilities of Performance Max, Dynamic Search Ads and broad match keywords into a single automated campaign type.  Currently in closed beta, this new solution promises to reshape how advertisers approach search campaigns through advanced automation and machine learning.  This comprehensive analysis explores Search Max’s […]

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]]> Digital ad fraud, if unchecked, to drain $312mn GCC ad spend in 2025 https://campaignme.com/digital-ad-fraud-if-unchecked-to-drain-312mn-gcc-ad-spend-in-2025/ Wed, 15 Jan 2025 06:10:57 +0000 https://campaignme.com/?p=94704 Digital ad fraud, especially in the avatar of invalid traffic (IVT), has become far more than just a ’cause for advertising inefficiency’; it skews campaign data, drains ad budgets and diminishes return on ad spend. The financial implications are staggering, with studies projecting that ad fraud will cost more than $114 billion in 2025, of […]

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