Performance Archives - Campaign Middle East https://campaignme.com/tag/performance/ Thu, 04 Jun 2026 13:00:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Performance Archives - Campaign Middle East https://campaignme.com/tag/performance/ 32 32 How brands should navigate advertising recovery in the UAE https://campaignme.com/how-brands-should-navigate-advertising-recovery-in-the-uae/ Thu, 04 Jun 2026 09:21:38 +0000 https://campaignme.com/?p=122904 Markets across the region have navigated a period of uncertainty. But if history has taught us anything, it’s that recovery – when it comes – moves fast. And the brands that positioned themselves before the window opened are the ones that capture it. Marketing leaders across all verticals are asking the same question right now: […]

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]]> Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder https://campaignme.com/equiti-groups-fxpesa-reveals-sports-sponsorship-deal-with-nairobi-city-thunder/ Tue, 02 Jun 2026 04:00:03 +0000 https://campaignme.com/?p=122703 Equiti Group‘s FXPesa, a CMA-licensed broker, has revealed its official partnership with Nairobi City Thunder (NCT) as the Official Trading Partner for the 2026 season. This collaboration places the leading online broker at the centre of one of the Kenya’s rising and most exciting basketball franchises. Colin Rasmussen, Founder and CEO of Nairobi City Thunder, […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Fusion5 continues to expand team with a performance-focused planning appointment https://campaignme.com/fusion5-continues-to-expand-team-with-a-performance-focused-planning-appointment/ Mon, 18 May 2026 07:55:52 +0000 https://campaignme.com/?p=122129 Fusion5 has appointed Alice Piselli as Planning Manager with a dedicated focus on performance, a reflection of the agency’s ongoing commitment to strengthening its team and its offering, while navigating a consistently-evolving market landscape. Piselli steps into the role bringing five years of specialist expertise in pay per click (PPC) advertising and paid social, having […]

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]]> Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement https://campaignme.com/omnicom-medias-annalect-leverages-snowflake-to-advance-martech-ai-and-measurement-capabilities/ Thu, 14 May 2026 09:10:24 +0000 https://campaignme.com/?p=122014 Annalect, Omnicom Media’s data and analytics division, today announced a new initiative across Middle East and North Africa (MENA), supported by its integration with Snowflake, an AI data cloud company, to deliver advanced martech, AI and measurement solutions for Omnicom Media clients in the region. Annalect’s solution combines its expertise across AI, data engineering and […]

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]]> Praxis Advertising launches a specialised division for high-impact education marketing https://campaignme.com/praxis-advertising-launches-division-specialised-in-high-impact-education-marketing/ Fri, 08 May 2026 02:15:28 +0000 https://campaignme.com/?p=121739 Praxis Advertising, an integrated communications and marketing agency, has launched Praxis Edge, a new division dedicated exclusively to the education sector. Designed as a fully integrated partner for institutions, Praxis Edge brings together marketing, brand strategy, and physical environment design to shape how institutions are seen, experienced, and ultimately chosen. The launch comes at a […]

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]]> ABG hosts CMO Forum: Candid conversation on marketing leadership under pressure https://campaignme.com/abg-hosts-cmo-forum-candid-conversation-on-marketing-leadership-under-pressure/ Tue, 05 May 2026 10:05:09 +0000 https://campaignme.com/?p=121500 The Advertising Business Group (ABG) hosted its first CMO Forum this week, bringing together senior marketing leaders from across industries for a closed-door discussion on one of the most pressing challenges facing the sector today: how to deliver measurable business growth while protecting long-term brand equity. Held at the Choueiri Group Dubai headquarters, the forum […]

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]]> The future of influencer marketing lies in human+AI coexistence: TEN-X report https://campaignme.com/the-future-of-influencer-marketing-lies-in-humanai-coexistence-ten-x-report/ Mon, 04 May 2026 06:36:52 +0000 https://campaignme.com/?p=121399 The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

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]]> Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East https://campaignme.com/omnicom-advertising-google-launch-ai-powered-creative-intelligence-system-in-the-middle-east/ Fri, 24 Apr 2026 13:25:14 +0000 https://campaignme.com/?p=121014 Omnicom Advertising and Google have launched an AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a planned rollout across Africa, the Middle East and Turkey. The partnership marks the […]

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]]> IMI appoints Nakhle Elhage as Chief Transformation Officer https://campaignme.com/imi-appoints-nakhle-elhage-as-chief-transformation-officer/ Wed, 22 Apr 2026 13:32:13 +0000 https://campaignme.com/?p=120919 IMI, a privately owned global media group headquartered in the UAE, has appointed of Nakhle Elhage as Chief Transformation Officer. A veteran of the Arab media industry, Nakhle brings more than three decades of experience at the forefront of regional news and content. He was a founding member of MBC Group and a key architect […]

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