Gen Z Archives - Campaign Middle East https://campaignme.com/tag/gen-z/ Wed, 20 May 2026 13:41:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Gen Z Archives - Campaign Middle East https://campaignme.com/tag/gen-z/ 32 32 Almarai Frontliners on Fortnite connects with growing gaming community in KSA https://campaignme.com/almarai-frontliners-on-fortnite-connects-with-rapidly-growing-gaming-community-in-ksa/ Mon, 18 May 2026 08:05:47 +0000 https://campaignme.com/?p=122135 Almarai has revealed details about its Almarai Frontliners campaign on Fortnite, which connected with younger generations and the rapidly growing gaming community in Saudi Arabia through a platform and experience that naturally fit within their daily digital behaviours and quest for entertainment. The initiative also aligned with Almarai’s broader ambition to remain culturally relevant by […]

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]]> Coachella, Carolyn Bessette and Coach didn’t get the generational marketing memo and neither should you https://campaignme.com/coachella-carolyn-bessette-and-coach-didnt-get-the-generational-marketing-memo-and-neither-should-you/ Fri, 15 May 2026 06:00:29 +0000 https://campaignme.com/?p=122084 We have spent the better part of a decade building an industry out of generational segmentation. We built frameworks, cohort maps and persona decks. We assigned values to birth years. We told ourselves that if we could crack the Gen Z mindset, or finally decode the Boomer’s nostalgia code, we’d have the formula. We were […]

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]]> Industry Snapshot: Why cultural instinct is now a brand advantage https://campaignme.com/industry-snapshot-why-cultural-instinct-is-now-a-brand-advantage/ Thu, 14 May 2026 08:14:05 +0000 https://campaignme.com/?p=122030 C&B’s Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in the Kingdom’s next era of brand-building. What are global brands still getting wrong about marketing in Saudi? Most global brands still treat localisation as translation. The tagline is in Arabic, while the rest of the campaign gets lifted […]

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]]> Why generational marketing in 2026 demands an emphathetic lens https://campaignme.com/why-generational-marketing-in-2026-demands-an-emphathetic-lens/ Thu, 14 May 2026 04:41:29 +0000 https://campaignme.com/?p=122015 We are living through a period where generational labels are multiplying, yet understanding feels increasingly diluted. Baby Boomers are being rediscovered for their spending power. Gen X remains quietly resilient. Millennials are navigating midlife with digital fluency. Gen Z is redefining identity in public. Gen Alpha is growing up with AI as a companion rather […]

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]]> Marketing beyond generational labels https://campaignme.com/marketing-beyond-generational-labels/ Tue, 12 May 2026 09:58:25 +0000 https://campaignme.com/?p=121886 For years, marketers have leaned into generational labels as if they were strategic shortcuts: Baby Boomers, millennials, Gen Z and Gen Alpha. These labels have been used to tidy up decks, sharpen headlines, enhance search engine optimisation (SEO) scores and make audiences look neatly sortable. They are often used to justify marketing spend when strategies […]

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]]> MAHE Dubai’s film campaign signals a shift in how education institutions market themselves https://campaignme.com/mahe-dubais-film-campaign-signals-a-shift-in-how-education-institutions-market-themselves/ Tue, 28 Apr 2026 07:49:37 +0000 https://campaignme.com/?p=121160 As competition intensifies in the UAE’s higher education sector, universities are rethinking how they present themselves to prospective students. Where rankings, facilities and programme breadth once dominated the conversation, a new wave of marketing is leaning into identity, belonging and personal transformation. That shift is reflected in a recent brand film from Manipal Academy of […]

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]]> The Gen Z Edit: Aaina Pahwa on authentic and agile social media strategies https://campaignme.com/the-gen-z-edit-aaina-pahwa-on-authentic-and-agile-social-media-strategies/ Thu, 23 Apr 2026 14:15:54 +0000 https://campaignme.com/?p=120970 Campaign Middle East has launched The Gen Z Edit, a new podcast series spotlighting young marketers reshaping how brands connect with emerging audiences. The first episode features brand marketer and content creator Aaina Pahwa in conversation with Shantelle Nagarajan, Reporter, Campaign Middle East. Pahwa outlines why marketing must move beyond the traditional awareness-to-action funnel towards a […]

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]]> The new definitions of success for Saudi Gen Z https://campaignme.com/the-new-definitions-of-success-for-saudi-gen-z/ Wed, 15 Apr 2026 05:47:10 +0000 https://campaignme.com/?p=120474 If you ask Saudi Gen Z today what success looks like, you’ll still hear familiar things. Making their family proud. Earning well. Building something of their own. So no, they haven’t completely thrown out the old rulebook. But they’ve definitely rewritten parts of it quietly, in ways that feel more like intentional edits than rebellion. […]

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]]> The Power in Play: Dubai Media and Livewire launch in-depth report on gaming https://campaignme.com/the-power-in-play-dubai-media-and-livewire-launch-in-depth-report-on-gaming/ Thu, 02 Apr 2026 12:25:42 +0000 https://campaignme.com/?p=118559 Dubai Media, in partnership with Livewire, has launched an in-depth report on gaming, highlighting it as a multilingual, multi-device and multi-dimensional space where brand opportunity meets belonging. The study was conducted between August and September 2025 in the form of online quantitative surveys with 601 people including Gen Z, millennials and Gen X in the […]

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]]> IWD 2026: The ambition they didn’t see coming https://campaignme.com/iwd-2026-the-ambition-they-didnt-see-coming/ Wed, 11 Mar 2026 08:20:27 +0000 https://campaignme.com/?p=117592 You’ve probably met a Gen Z. Or a dozen. You’ve smiled at their energy, nodded at their ideas, and assumed you understood them. I was one of those Gen Zs, but the assumptions in the room often didn’t match the person I was becoming. I first felt it not as words, but in the quiet […]

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