Gen Z Archives - Campaign Middle East https://campaignme.com/tag/gen-z/ Tue, 14 Jul 2026 10:37:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Gen Z Archives - Campaign Middle East https://campaignme.com/tag/gen-z/ 32 32 AlUla’s advocacy-led guidebook for destination development https://campaignme.com/alulas-advocacy-led-guidebook-for-destination-development/ Tue, 14 Jul 2026 10:34:16 +0000 https://campaignme.com/?p=124635 Few have the privilege of building a destination ecosystem from scratch, particularly one as historically and ecologically rich as AlUla. Three decades of leading tourism from Dallas to Louisiana have polished my understanding of market dynamics. However, in AlUla, the rules of engagement differ.    Here, growth is governed by the guardrails of responsible tourism, […]

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]]> How communities are shaping the future of sports marketing https://campaignme.com/how-communities-are-shaping-the-future-of-sports-marketing/ Wed, 08 Jul 2026 09:36:54 +0000 https://campaignme.com/?p=124327 Somewhere in the gap between what brands say and what communities actually feel, the future of sports marketing in this region is being decided. The brands paying attention to people know that the old model is no longer enough. The traditional playbook made sense at a time when brands just needed to secure the sponsorship, […]

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]]> Pinterest summer trend report 2026 reveals new consumer insights https://campaignme.com/pinterest-summer-trend-report-2026-reveals-new-consumer-insights/ Thu, 25 Jun 2026 05:00:07 +0000 https://campaignme.com/?p=123779 This summer, sports isn’t just the main event – it’s a new canvas for personal style shaping how users dress, socialise and express themselves. Pinterest’s Summer 2026 Trend Report, in collaboration with Levi’s®, shows how sports is becoming a broader cultural language. Based off the search results of over 600 million monthly active users worldwide […]

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]]> Snapchat research reveals how football fandom is moving beyond the match https://campaignme.com/snapchat-research-reveals-how-football-fandom-is-moving-beyond-the-match/ Wed, 24 Jun 2026 13:52:11 +0000 https://campaignme.com/?p=123769 Football fandom is increasingly being shaped by conversation, community and real-time participation, according to new research released today by Snapchat. The findings reveal that for young fans across Saudi Arabia and the UAE, the match is no longer the entire experience, with messaging, group chats and mobile engagement becoming central to how supporters follow the […]

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]]> Report: Multi-stop travel is reshaping UAE travellers’ spending https://campaignme.com/report-multi-stop-travel-is-reshaping-uae-travellers-spending/ Tue, 23 Jun 2026 15:26:38 +0000 https://campaignme.com/?p=123726 Travellers in the UAE are increasingly embracing ‘Travel Maxxing’ – planning trips around multiple destinations, stopovers and experiences rather than a single endpoint – according to new insights from a report Collinson International. The report found that younger travellers are leading the shift towards more frequent and experience-led travel. Globally, almost half (48 per cent) […]

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]]> Almarai Frontliners on Fortnite connects with growing gaming community in KSA https://campaignme.com/almarai-frontliners-on-fortnite-connects-with-rapidly-growing-gaming-community-in-ksa/ Mon, 18 May 2026 08:05:47 +0000 https://campaignme.com/?p=122135 Almarai has revealed details about its Almarai Frontliners campaign on Fortnite, which connected with younger generations and the rapidly growing gaming community in Saudi Arabia through a platform and experience that naturally fit within their daily digital behaviours and quest for entertainment. The initiative also aligned with Almarai’s broader ambition to remain culturally relevant by […]

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]]> Coachella, Carolyn Bessette and Coach didn’t get the generational marketing memo and neither should you https://campaignme.com/coachella-carolyn-bessette-and-coach-didnt-get-the-generational-marketing-memo-and-neither-should-you/ Fri, 15 May 2026 06:00:29 +0000 https://campaignme.com/?p=122084 We have spent the better part of a decade building an industry out of generational segmentation. We built frameworks, cohort maps and persona decks. We assigned values to birth years. We told ourselves that if we could crack the Gen Z mindset, or finally decode the Boomer’s nostalgia code, we’d have the formula. We were […]

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]]> Industry Snapshot: Why cultural instinct is now a brand advantage https://campaignme.com/industry-snapshot-why-cultural-instinct-is-now-a-brand-advantage/ Thu, 14 May 2026 08:14:05 +0000 https://campaignme.com/?p=122030 C&B’s Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in the Kingdom’s next era of brand-building. What are global brands still getting wrong about marketing in Saudi? Most global brands still treat localisation as translation. The tagline is in Arabic, while the rest of the campaign gets lifted […]

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]]> Why generational marketing in 2026 demands an emphathetic lens https://campaignme.com/why-generational-marketing-in-2026-demands-an-emphathetic-lens/ Thu, 14 May 2026 04:41:29 +0000 https://campaignme.com/?p=122015 We are living through a period where generational labels are multiplying, yet understanding feels increasingly diluted. Baby Boomers are being rediscovered for their spending power. Gen X remains quietly resilient. Millennials are navigating midlife with digital fluency. Gen Z is redefining identity in public. Gen Alpha is growing up with AI as a companion rather […]

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]]> Marketing beyond generational labels https://campaignme.com/marketing-beyond-generational-labels/ Tue, 12 May 2026 09:58:25 +0000 https://campaignme.com/?p=121886 For years, marketers have leaned into generational labels as if they were strategic shortcuts: Baby Boomers, millennials, Gen Z and Gen Alpha. These labels have been used to tidy up decks, sharpen headlines, enhance search engine optimisation (SEO) scores and make audiences look neatly sortable. They are often used to justify marketing spend when strategies […]

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