experiential marketing Archives - Campaign Middle East https://campaignme.com/tag/experiential-marketing/ Wed, 08 Jul 2026 09:36:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png experiential marketing Archives - Campaign Middle East https://campaignme.com/tag/experiential-marketing/ 32 32 How communities are shaping the future of sports marketing https://campaignme.com/how-communities-are-shaping-the-future-of-sports-marketing/ Wed, 08 Jul 2026 09:36:54 +0000 https://campaignme.com/?p=124327 Somewhere in the gap between what brands say and what communities actually feel, the future of sports marketing in this region is being decided. The brands paying attention to people know that the old model is no longer enough. The traditional playbook made sense at a time when brands just needed to secure the sponsorship, […]

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]]> Why the smartest entertainment leaders are choosing to stay in the Middle East https://campaignme.com/why-the-smartest-entertainment-leaders-are-choosing-to-stay-in-the-middle-east/ Wed, 24 Jun 2026 13:43:53 +0000 https://campaignme.com/?p=123765 The global entertainment industry has a crisis habit. The moment uncertainty hits, a financial crash, a pandemic, a geopolitical disruption, budgets get cut and live experience is first on the list. It happens every single time, in every market across Europe and the US and every single time it’s the wrong call. The Middle East […]

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]]> Stop calling them experiences https://campaignme.com/stop-calling-them-experiences/ Mon, 22 Jun 2026 13:46:16 +0000 https://campaignme.com/?p=123664 The experience economy has a problem. It keeps producing experiences. The luxury industry has spent the last decade in an arms race of spectacle. Bigger stages. Bigger screens. More technology. More content. More celebrities. More reach. And yet, most of it is forgotten almost immediately. Because experiences are not valuable. Memories are. Somewhere along the […]

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]]> Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia https://campaignme.com/why-loreal-paris-chose-experiences-over-traditional-beauty-launches-in-saudi-arabia/ Thu, 18 Jun 2026 09:56:36 +0000 https://campaignme.com/?p=123535 Saudi Arabia’s beauty sector is undergoing a transformation that extends well beyond its headline numbers. Currently valued at approximately USD 3.82 billion and projected to approach USD 5 billion by 2030, the market is generating a consumer who is more discerning, more digitally connected, and more deliberate in their choices than any generation before them. […]

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]]> How House of Porsche evolved into a community platform, attracting 20,000+ guests https://campaignme.com/how-house-of-porsche-evolved-into-a-community-platform-attracting-20000-guests/ Thu, 18 Jun 2026 07:39:13 +0000 https://campaignme.com/?p=123490 20,000 guests over 18 days –  roughly 1,100 people a day. Over 100,000 pieces of organic content published across social media, with zero paid amplification. Total earned media reach exceeded 10 million. House of Porsche was more than a weekend pop-up – it became a living space that held the city’s attention for nearly three […]

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]]> How Huda Beauty rewrote the rules of a beauty launch, generating highest-ever EMV https://campaignme.com/how-huda-beauty-rewrote-the-rules-of-a-beauty-launch-to-generate-its-highest-ever-emv/ Tue, 09 Jun 2026 10:55:36 +0000 https://campaignme.com/?p=123079 The brief could have been easy. New product. Influential guests. Beautiful room. Press coverage. Move on. That is how most beauty launches are built. And exactly why most disappear a week later. From day one, BUREAU BÉATRICE refused to treat this like another launch. Because relevance is no longer created by visibility alone. It is […]

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]]> The Regular Show: Lost Tapes transforms into an real-world fan experience https://campaignme.com/cartoon-network-mena-and-koi-the-uae-turn-the-regular-show-lost-tapes-into-an-experience/ Mon, 08 Jun 2026 13:39:03 +0000 https://campaignme.com/?p=123036 Fans of Regular Show: Lost Tapes are in for a seriously fun surprise this summer as Cartoon Network MENA teams up with KOI Thé UAE for a limited-edition collaboration inspired by the cult-favourite animated series. Running for a limited time at KOI Thé UAE, Dubai, the collaboration will introduce an exclusive themed bubble tea experience inspired by some of the […]

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]]> What sports & esports can teach each other about live fan experiences https://campaignme.com/what-sports-and-esports-can-teach-each-other-about-live-fan-experiences/ Mon, 25 May 2026 06:22:11 +0000 https://campaignme.com/?p=122557 In a world driven by digital experiences, the opportunity to get out and spend time with friends has become increasingly valuable. This is one of the key strengths of traditional sports. At the same time, esports seems to offer even more ways to sustain communities through content creators, livestreams, and global engagement. What can these […]

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]]> A look inside The Founding Partners campaign by EWC https://campaignme.com/a-look-inside-the-founding-partners-campaign-by-ewc/ Thu, 21 May 2026 13:29:25 +0000 https://campaignme.com/?p=122389 The Esports World Cup (EWC) is one of the biggest global esports event in the world. With competitions running in 24 different games, a prize pool of $75 million and record breaking viewership numbers, it has become a defining event of the esports industry in just a few short years. Created to position the EWC […]

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]]> Coachella, Carolyn Bessette and Coach didn’t get the generational marketing memo and neither should you https://campaignme.com/coachella-carolyn-bessette-and-coach-didnt-get-the-generational-marketing-memo-and-neither-should-you/ Fri, 15 May 2026 06:00:29 +0000 https://campaignme.com/?p=122084 We have spent the better part of a decade building an industry out of generational segmentation. We built frameworks, cohort maps and persona decks. We assigned values to birth years. We told ourselves that if we could crack the Gen Z mindset, or finally decode the Boomer’s nostalgia code, we’d have the formula. We were […]

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