experiential marketing Archives - Campaign Middle East https://campaignme.com/tag/experiential-marketing/ Fri, 19 Jun 2026 16:17:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png experiential marketing Archives - Campaign Middle East https://campaignme.com/tag/experiential-marketing/ 32 32 Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia https://campaignme.com/why-loreal-paris-chose-experiences-over-traditional-beauty-launches-in-saudi-arabia/ Thu, 18 Jun 2026 09:56:36 +0000 https://campaignme.com/?p=123535 Saudi Arabia’s beauty sector is undergoing a transformation that extends well beyond its headline numbers. Currently valued at approximately USD 3.82 billion and projected to approach USD 5 billion by 2030, the market is generating a consumer who is more discerning, more digitally connected, and more deliberate in their choices than any generation before them. […]

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]]> How House of Porsche evolved into a community platform, attracting 20,000+ guests https://campaignme.com/how-house-of-porsche-evolved-into-a-community-platform-attracting-20000-guests/ Thu, 18 Jun 2026 07:39:13 +0000 https://campaignme.com/?p=123490 20,000 guests over 18 days –  roughly 1,100 people a day. Over 100,000 pieces of organic content published across social media, with zero paid amplification. Total earned media reach exceeded 10 million. House of Porsche was more than a weekend pop-up – it became a living space that held the city’s attention for nearly three […]

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]]> How Huda Beauty rewrote the rules of a beauty launch, generating highest-ever EMV https://campaignme.com/how-huda-beauty-rewrote-the-rules-of-a-beauty-launch-to-generate-its-highest-ever-emv/ Tue, 09 Jun 2026 10:55:36 +0000 https://campaignme.com/?p=123079 The brief could have been easy. New product. Influential guests. Beautiful room. Press coverage. Move on. That is how most beauty launches are built. And exactly why most disappear a week later. From day one, BUREAU BÉATRICE refused to treat this like another launch. Because relevance is no longer created by visibility alone. It is […]

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]]> The Regular Show: Lost Tapes transforms into an real-world fan experience https://campaignme.com/cartoon-network-mena-and-koi-the-uae-turn-the-regular-show-lost-tapes-into-an-experience/ Mon, 08 Jun 2026 13:39:03 +0000 https://campaignme.com/?p=123036 Fans of Regular Show: Lost Tapes are in for a seriously fun surprise this summer as Cartoon Network MENA teams up with KOI Thé UAE for a limited-edition collaboration inspired by the cult-favourite animated series. Running for a limited time at KOI Thé UAE, Dubai, the collaboration will introduce an exclusive themed bubble tea experience inspired by some of the […]

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]]> What sports & esports can teach each other about live fan experiences https://campaignme.com/what-sports-and-esports-can-teach-each-other-about-live-fan-experiences/ Mon, 25 May 2026 06:22:11 +0000 https://campaignme.com/?p=122557 In a world driven by digital experiences, the opportunity to get out and spend time with friends has become increasingly valuable. This is one of the key strengths of traditional sports. At the same time, esports seems to offer even more ways to sustain communities through content creators, livestreams, and global engagement. What can these […]

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]]> A look inside The Founding Partners campaign by EWC https://campaignme.com/a-look-inside-the-founding-partners-campaign-by-ewc/ Thu, 21 May 2026 13:29:25 +0000 https://campaignme.com/?p=122389 The Esports World Cup (EWC) is one of the biggest global esports event in the world. With competitions running in 24 different games, a prize pool of $75 million and record breaking viewership numbers, it has become a defining event of the esports industry in just a few short years. Created to position the EWC […]

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]]> Coachella, Carolyn Bessette and Coach didn’t get the generational marketing memo and neither should you https://campaignme.com/coachella-carolyn-bessette-and-coach-didnt-get-the-generational-marketing-memo-and-neither-should-you/ Fri, 15 May 2026 06:00:29 +0000 https://campaignme.com/?p=122084 We have spent the better part of a decade building an industry out of generational segmentation. We built frameworks, cohort maps and persona decks. We assigned values to birth years. We told ourselves that if we could crack the Gen Z mindset, or finally decode the Boomer’s nostalgia code, we’d have the formula. We were […]

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]]> As major events approach in 2026, how should brands show up? https://campaignme.com/as-major-events-approach-in-2026-how-should-brands-show-up/ Fri, 24 Apr 2026 09:20:20 +0000 https://campaignme.com/?p=121034 It feels strange to talk about large-scale moments at a time when the atmosphere across the region feels more reflective and measured. Yet, at the same time, that’s the reality of working in experiential design. In recent days, events across the wider Middle East have inevitably shifted the tone of public conversation, reminding us how quickly the context […]

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]]> When conflict pauses, connection accelerates https://campaignme.com/when-conflict-pauses-connection-accelerates/ Fri, 24 Apr 2026 05:30:02 +0000 https://campaignme.com/?p=121021 The prospect of a ceasefire and ultimately sustained stability across the Middle East does more than ease geopolitical tension. It reopens something fundamental to both society and commerce: human connection at scale.  Importantly, during the conflict, consumption did not stop. Malls remained open (footfall decreased by approximately 15 per cent at Mall of the Emirates, for instance), travel retail […]

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]]> Why the Middle East’s next activations must be always-on https://campaignme.com/why-the-middle-easts-next-activations-must-be-always-on/ Wed, 01 Apr 2026 10:52:21 +0000 https://campaignme.com/?p=118043 The Middle East has quickly become one of the world’s most exciting destinations for large-scale experiences. From Riyadh Season and Abu Dhabi’s Formula 1 weekends to immersive mall takeovers and city-wide festivals, the region has built a reputation for delivering events that are bigger, louder and more ambitious than almost anywhere else. But there is […]

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