Marcomms360 – Sustainability: Time for action

Campaign brings together the leading minds in regional media, marketing and communications for a power-packed session on the future of the industry.


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  /  Daniel Shepherd

Daniel Shepherd

Regional Head of Strategy and Product, PHD MENA

Daniel combines analytic insight with a creative and strategic approach. He began his career with Zenith Optimedia in London, where he developed buying and planning capabilities. Today, he is Head of Strategy and Specialised Services for PHD UAE, responsible for leading strategic thinking across the agency from the top down. Under his leadership, PHD has excelled in the digital space, receiving numerous awards for their work, including ‘The Most Effective Media Agency Office of the Year’ at this year’s MENA Effies and accolades for WARC global and MENA Strategy Gold awards, among others.

Daniel is growing PHD UAE’s client base by applying innovative and creative strategies to their accounts. He lives by the mantra of effectiveness over efficiency and is proving he is making impressive leaps in the industry. Daniel doesn’t just mirror the fast-growing trends of the future but plays a significant role in reshaping it.