Head of Customer Journey Strategy, Nissan United, TBWA Raad

Bhaskar is an R&D engineer turned marketer turned brand strategist, with over 13 years experience of building brands in the Automotive, Retail, FMCG, Telecom & Banking sectors.

An IPA Eff Test Certified strategist, he is an expert in driving marketing effectiveness across the customer decision-making journey.

Understanding the how & why of people & things is what gets him excited. A part-time musician, he’s deeply interested in technology, psychology & design. Bhaskar also holds an MBA in Marketing & Strategy.