08:00am – 09:00am

Networking & Breakfast

09:00am – 09:05am

Welcome & Opening Remarks

Austyn Allison, Editor, Campaign Middle East

09:05am – 09:25am

Golden Ticket

Daniel Shepherd, Regional Head of Strategy and Product MENA, PHD

Whether in the form of chess playing computers or unreliable navigators in 2001: A Space Odyssey.

But 2023 will see a giant leap forward as A.I becomes even more entwined within our daily lives. But what will this mean for us as humans? How can we co-exist happily with lines of code? What impact will we see in our working (and home) lives?

Does this spell the end for humanity and our livelihoods? Or does the prospect of humans working harmoniously alongside A.I represent the Golden Ticket to a better world? In this session, we will explore these questions by understanding the latest scientific advances and the lessons we can learn from pop culture.

09:25am – 09:45am

Keep Calm and Carry on: A resilient industry in the face of change

Michel Joumaa, Agency Partnership Lead, MMS & Jalal Jassoma, Agency Partnership Lead, MMS

Our world is rapidly changing. The pandemic dramatically reshaped our lives, and in its wake comes geopolitical instability and global price rises. Now, as businesses adapt to this new reality, seeking to reach, engage and retain audiences through media investments, it’s crucial they truly understand people: the way they think and feel, and how they behave and adapt.

09:50am – 10:10am

The World Beyond Mobile – Rise Of Connected TV Advertising In MENA.

Gulrez Alam, Chief Investment & Strategy Officer at ArabyAds

Mobile screen has become the source of transactional activities and therefore brings with it clutter and low attention span. The subtle and equally loud shift of consumers towards Connected TV is clearly a need-based evolution. Join this session to know more about Connected TV advertising, its audience-based targeting capabilities, and what lies ahead in store for consumers, advertisers & the advertising ecosystem.

10:10am – 10:30am

The Future of Digital: Latest Innovations and the Metaverse

Jess Hickman, Managing Director at Audience Collective Middle East

What do consumers really think about these innovations and what does this mean for your 2023 plans?

As two hot trends for 2023, we’ll present our findings from primary research into how consumers feel about digital innovations such as the Metaverse and Artificial Intelligence – and many other aspects of our digital lives. We will also present our expert ideas on how brands should face this exciting future and integrate it into their marketing strategies.

10:35am – 10:55am

Understanding emerging trends with Amazon Ads

Marie-Sophie Jachczik, Sr. Manager Twitch Advertising MENAT & Moustafa Ismail, Industry Head at Amazon Ads

Shifts in the ads industry impact how advertisers create trusted digital connections, drive- reach, efficiency, and achieve growth. In this session, hear from Amazon Ads on the emerging trends that that are top of mind for marketers; the rise of retail media, the power of first party data and the growth in gaming.

10:55am – 11:10am

Coffee Break

11:10am – 11:30am

Predict with me

Pankaj Pagarani, Head of Data Sciences at Publicis Groupe

Bring out your inner child, and be ready to 1. Game, and 2. Challenge me. Together, we will predict 2023 and see if it’s going to prove us right or wrong.

11:35am – 11:55am

Unlocking growth with AI-led marketing in 2023

Neel Pandya, CEO of EMEA & APAC at Pixis

Artificial Intelligence will be a key differentiator between winners and also-rans in businesses pretty soon. It will have sweeping and ever-lasting impacts across industries and functions in 2023 and beyond. Neel Pandya, CEO of EMEA & APAC at Pixis, will touch upon the hottest trends for AI in 2023 — centered around how different industrial sectors stand to benefit from adopting AI for marketing for enhanced performance.He will also address how AI-led marketing can help brands react with certainty in the face of uncertainty – especially when walled gardens, privacy regulations, the looming threat of recession, and talent shortage are all set to upset the established order of things. He will also share how Pixis, a codeless AI infrastructure can be effectively deployed to address pressing marketing concerns such as precise targeting, cross-platform optimization, creative communication, and more at scale.

11:55am – 12:15pm

The DOOH Revolution: Transforming Advertising into a Digital Measurable Smart Experience

Philip Matta, Group COO at W Group (Hypermedia & DigitAll)

Insights on the digital transformation of the OOH industry through the latest innovations in data measurements, digital immersive experiences, and smart solutions.

12:15pm – 12:35pm

Moving from Precision Marketing to creating Brand Aspiration

Hossam Alsaeed – General Manager, Brand Marketing & Customer Experience, Nissan Middle East

Terry Mo, Head of Digital – OMD MENA

Bhaskar Bateja, Head of Customer Journey Strategy, Nissan United, TBWA Raad

12:35pm – 12:55pm

Influencer Marketing Predictions 2023

Zainah Yassin, Client Partnerships Manager at Vamp

Creators are the tastemakers of our times. They influence purchase behaviours and have built-in audiences that can help brands accelerate their social commerce goals. In this talk, we’ll examine the dynamics of the creator marketing landscape, what trends we expect to see gain momentum in 2023 and offer practical tips for how brands can build lasting relationships with creator audiences to drive outcomes.

12:55pm – 01:10pm

Prize winner announcements

Austyn Allison, Editor of Campaign

01:10pm – 01:20pm

Closing Remarks

Austyn Allison, Editor, Campai