Industry Forum Archives - Campaign Middle East https://campaignme.com/category/industry-forum/ Tue, 02 Jun 2026 10:51:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Industry Forum Archives - Campaign Middle East https://campaignme.com/category/industry-forum/ 32 32 Is regional marketing more brand-led than campaign-led? https://campaignme.com/is-regional-marketing-more-brand-led-than-campaign-led/ Tue, 02 Jun 2026 07:30:46 +0000 https://campaignme.com/?p=122674 As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led? For some, the region remains trapped in a loop of short-term activations, seasonal moments and performance-driven tactics that prioritise immediate […]

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]]> Is the pitching process a fair reflection of the client-agency working relationship? https://campaignme.com/is-the-pitching-process-a-fair-reflection-of-the-client-agency-working-relationship/ Tue, 05 May 2026 13:41:50 +0000 https://campaignme.com/?p=121516 In line with the theme for Campaign Middle East’s latest edition, this month’s industry forum involves one of the most spoken-about topics in the media, marketing, advertising and communications industry: pitching.  While not about the topic itself, the question for this month inspects if the pitching process really reflects the client-agency relationships afterwards. We posed the […]

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]]> Should brands invest in virtual and AI influencers? https://campaignme.com/should-brands-invest-in-virtual-and-ai-influencers/ Mon, 13 Apr 2026 07:20:00 +0000 https://campaignme.com/?p=120351 As social moves into a new phase with the change in audience and evolution of AI, Campaign Middle East asked industry experts: Should brands and agencies continue investing in partnerships with virtual influencers and AI-generated creators? Here’s what the industry experts had to say: Zeena Kurd Regional Director of Social Comms, Boopin NO Especially when […]

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]]> Are media agencies struggling to find qualified talent? https://campaignme.com/are-media-agencies-struggling-to-find-qualified-talent/ Thu, 05 Mar 2026 07:36:16 +0000 https://campaignme.com/?p=117288 The media landscape across the region has become more data-led, with agencies and brands moving to a greater focus on performance and AI-driven planning. With the shift comes a greater need for talent in media agencies with the right digital expertise. Campaign Middle East asked industry experts: Are media agencies in the Middle East still […]

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]]> Will artificial intelligence (AI) and authenticity continue to remain buzzwords in 2026? https://campaignme.com/will-artificial-intelligence-ai-and-authenticity-continue-to-remain-buzzwords-in-2026/ Tue, 17 Feb 2026 05:07:46 +0000 https://campaignme.com/?p=116345 Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and grow. In this month’s Industry Forum, we asked a cross section of industry experts to weigh in on the question: Will artificial intelligence […]

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]]> Are global and regional agencies working as effectively as local Saudi agencies?  https://campaignme.com/are-global-and-regional-agencies-working-as-effectively-as-local-saudi-agencies/ Fri, 19 Dec 2025 13:10:33 +0000 https://campaignme.com/?p=113492 To explore how effectively agencies are supporting Saudi brands and brands operating in the Kingdom, Campaign Middle East posed a simple but divisive question to industry experts in this Industry Forum: Are global and regional agencies working as effectively as local Saudi agencies? The responses highlight why some believe globally enabled, hybrid models are delivering […]

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]]> Are all marketers using consumer feedback optimally to improve CX? https://campaignme.com/are-all-marketers-using-consumer-feedback-optimally-to-improve-cx/ Wed, 05 Nov 2025 11:45:28 +0000 https://campaignme.com/?p=111378 As brands collect more data than ever, the real challenge is turning consumer feedback into meaningful action. To find out if marketers and agencies are truly closing the loop to improve customer experience (CX), acquisition and retention, Campaign Middle East asked regional experts in this Industry Forum: Are all marketers and agency leaders using consumer […]

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]]> Has new production tech and gen-AI made budgets and deadlines tight? https://campaignme.com/has-new-production-tech-and-gen-ai-made-budgets-and-deadlines-tight/ Fri, 10 Oct 2025 08:59:30 +0000 https://campaignme.com/?p=110085 As production and post-production tech – from real-time rendering to the rise of generative AI – the conversation around creativity, timelines and cost has taken a new turn. Has innovation made production smoother or simply set new, unrealistic expectations? We asked regional experts: Have advancements in production and post-production tech, and the dawn of generative […]

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]]> Experiences – not just events: The new language of sports marketing https://campaignme.com/experiences-not-just-events-the-new-language-of-sports-marketing/ Fri, 03 Oct 2025 09:00:24 +0000 https://campaignme.com/?p=109697 It’s no longer enough to measure the success of sports marketing in traditional terms: ticket sales, TV ratings and sponsorship exposure. These remain important, of course, but we must think differently: the way audiences engage with sport – and what they expect from it in terms of experiences – is changing dramatically. Today, there is […]

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]]> PR leaders share opposing viewpoints on a ‘creative revolution’ https://campaignme.com/are-all-pr-agencies-going-beyond-being-a-mouthpiece-for-a-creative-revolution-to-actively-contributing-to-it/ Mon, 25 Aug 2025 10:45:31 +0000 https://campaignme.com/?p=107050 PR agencies have traditionally been seen as the ‘mouthpiece’ of brands, tasked with amplifying stories rather than creating them. But as the lines between earned, owned and paid media blur, the debate is shifting: are PR agencies content to remain as amplifiers, or are they stepping up as active contributors to the creative revolution? We […]

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