Smartifai Archives - Campaign Middle East https://campaignme.com/tag/smartifai/ Fri, 16 Jan 2026 10:54:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Smartifai Archives - Campaign Middle East https://campaignme.com/tag/smartifai/ 32 32 JGroup announces strategic partnership with Smartifai https://campaignme.com/jgroup-announces-strategic-partnership-with-smartifai/ Fri, 16 Jan 2026 06:00:40 +0000 https://campaignme.com/?p=114600 JGroup Holding has announced a strategic partnership with Smartifai LLC, an AI-powered digital advertising and branding solutions platform. As part of the agreement, Promofix LLC, JGroup’s digital division, will act as Smartifai’s official commercial sales and representation partner. The digital agency will increase Smartifai’s access to brands and agencies throughout the GCC, Levant and North […]

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]]> From storytelling to story sensing — How AI is transforming brands https://campaignme.com/from-storytelling-to-story-sensing-how-ai-is-transforming-brands/ Thu, 27 Nov 2025 04:00:37 +0000 https://campaignme.com/?p=112488 For decades, branding was built on the principles of consistency: a recognisable tone, a familiar visual world, a single message that stayed the same across markets and moments. A brand was a stable identity — carefully crafted and protected. But today, the brands that win aren’t just consistent. They’re adaptive. They shift, respond, and evolve. […]

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]]> The role of agentic AI in marketing: Moving from data to decisions https://campaignme.com/the-role-of-agentic-ai-in-marketing-moving-from-data-to-decisions/ Thu, 20 Nov 2025 05:20:52 +0000 https://campaignme.com/?p=112090 In the early wave of AI adoption, marketing became faster, more efficient, and undeniably smarter — but not truly autonomous. Tools such as ChatGPT, Jasper, and Meta’s Advantage+ helped automate tasks such as drafting copy, resizing assets, baseline audience targeting and campaign setup. Yet, even with these advancements, humans still drove every critical decision. AI […]

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]]> MMA SMARTIES KSA 2025 awards effectiveness and innovation https://campaignme.com/mma-smarties-ksa-2025-awards-effectiveness-and-innovation/ Fri, 14 Nov 2025 11:30:24 +0000 https://campaignme.com/?p=111897 The MMA SMARTIES KSA 2025 Awards returned with a strong showcase of the kingdom’s most innovative, data-led and creatively effective marketing work. Organised by Marketing + Media Alliance (MMA MENA), the awards ceremony brought together agencies, brands and industry leaders to recognise achievements across purpose, performance, creativity, emerging tech and AI-enabled marketing. The gala evening, […]

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]]> The frontier of gaming livestreaming for MENA brand engagement https://campaignme.com/the-frontier-of-gaming-livestreaming-for-brand-engagement-in-the-mena-region/ Mon, 06 Oct 2025 05:00:04 +0000 https://campaignme.com/?p=109741 Gaming is no longer just entertainment – it’s culture. Across the MENA region, millions of young, connected consumers spend hours daily livestreaming and watching livestreams on platforms such as Twitch and YouTube Live. For brands, this shift represents more than just reach – it’s a chance to build authentic engagement in real time, as audiences […]

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]]> Smartifai files patent for new audience context technology https://campaignme.com/smartifai-files-patent-for-audience-context-technology/ Thu, 23 Jan 2025 13:59:44 +0000 https://campaignme.com/?p=95060 Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) for a new audience context technology.  The patented solution focuses on analysing audience behaviour and intent by integrating signals from various consumer interactions. Unlike conventional contextual advertising, which primarily relies on matching ads to keywords or static content, Smartifai’s system generates […]

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]]> Radix Media and Burjuman campaign goes beyond ad viewability https://campaignme.com/radix-media-and-burjuman-campaign-goes-beyond-ad-viewability/ Thu, 02 May 2024 08:19:18 +0000 https://campaignme.com/?p=81523 Media agency Radix Media partnered with adtech company Smartifai to create a new campaign for shopping mall Burjuman. Radix Media said, “In an era where consumer preferences veer towards digital experiences, maintaining relevance and engagement has become a daunting task for traditional brick-and-mortar establishments.” Through the partnership, Radix Media and Smartifai aimed to adapt to […]

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]]> Smartifai brings increased attention to Dubai Holding’s COP28 message https://campaignme.com/smartifai-brings-increased-attention-to-dubai-holdings-cop28-message/ Fri, 16 Feb 2024 08:05:45 +0000 https://campaignme.com/?p=76723 Dubai Holding became the first brand in the MENA region to pioneer an attention solution under the climate change and sustainability vertical.  Magna MENA and Smartifai embarked on a distinctive mission to effectively communicate Dubai Holding’s corporate message regarding COP28 and sustainability. The challenge was to make this message resonate with the right audience in […]

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]]> Total Media Ventures and Smartifai appoint Elie Chammas as Managing Director https://campaignme.com/total-media-ventures-and-smartifai-appoint-elie-chammas-as-managing-director/ Wed, 10 Jan 2024 11:30:20 +0000 https://campaignme.com/?p=74475 Total Media Ventures (TMV) and Smartifai appoint Elie Chammas as the Managing Director for the MENA region. In this role, he will play a pivotal part in accelerating growth and driving product adoption across the Middle East and North Africa.   He brings a wealth of experience to the table, having spent over a decade in […]

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]]> Generative AI strategies at Gamers8 https://campaignme.com/generative-ai-strategies-at-gamers8/ Wed, 18 Oct 2023 12:30:10 +0000 https://campaignme.com/?p=70501 Following the success of the 2022 Gamers8 event, the launch of the event this year was highly anticipated. Gamers8 now firmly stands as a major industry player and has solidified Riyadh’s position as the esports capital of the region. Spearheaded by the Saudi Esports Federation, this year’s ‘Land of Heroes’ event aimed to surpass its […]

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